Objectives:This study sought to: 1) estimate the penetrance (in terms of youth coaches being aware of them) of the CDC “Heads Up!” guidelines, 2) determine whether these guidelines changed the coaches’ practice, and 3) understand whether these guidelines resulted in a perceived decrease in the number of concussions.Methods:This was a cross-sectional survey of pediatric sports coaches in the United States designed to assess the impact of the CDC "Heads Up!" guidelines. “Heads Up!” Concussion in Youth Sports is a free, online course available to coaches, parents, and others helping to keep athletes safe from concussions. The “Heads Up!” fact sheet provides important information on preventing, recognizing, and responding to a concussion.Results:Half the cohort had heard of the CDC “Heads Up!” campaign. Fifty-five percent of the cohort thought that pediatric concussions in youth sports was a “big deal” (rated on a Likert scale from 1-10). Coaches who were also parents (58%) were significantly more likely to have heard of the campaign (P=0.0032, 95% CI=0.1153-0.5513). Having heard of the “Heads Up!” campaign was significantly associated with how important coaches thought pediatric concussions are (P=0.0133, 95% CI=0.0590-0.4960), as was higher income of the coaches (P=0.0100), and this was significantly correlated with the coach being more likely to call the athlete’s parent at injury (P=0.0030, 95% CI=0.1160-0.5471). Coaches of football/soccer were significantly more likely to think pediatric concussions were a “big deal” (P=0.0021,95% CI=0.1374-0.5947). More than a third of coaches 35% reported that the “Heads Up!” campaign decreased the number of concussions on their team.