Management of the Benefit

Abstract

In the Victorian period, philosophers and economists argued with satisfaction "goodwill" as an indicatorof the general well-being of an individual. The benefit was portrayed as a numerical math of a person's happiness.According to this idea, it was natural to assume that the choices made by consumers were such as to maximize theprofit of the try, which means to make itself as happy as possible. The problem was related to the fact that theseclassical economists never really describe how they can profit. How could the "amount of benefit" be closely relatedto the choices and different solutions? Is the benefit of a person the double the benefit of an additional carrot? Doesthe concept make any sense of meaning apart from the meaning of maximizing people? Because of these conceptualproblems, economists have neglected the old point of view as a mate of happiness. Instead, the theory of consumerbehavior has been completely redesigned in relation to consumer preferences and the benefit is only seen as a way ofdetermining preferences. Gradually, economists began to admit that all the issues about the benefit of choosing achoice had to do with whether a basket had a higher benefit than another, but the higher it was not so important.Finally preferences were defined in terms of profit: to say that a basket was preferred to another basket, meant thatthe basket had a higher benefit than the other basket. This means that we are so inclined to think in a different wayabout these issues. Customer preferences are the basics useful to analyze the choice and usefulness is a way ofdescribing preferences.

The Role of Innovation and Branding on Enterprise Sales Growth in Transition Countries

“…Vega-Jurado et al (2008) study reveals that company with more advanced and robust technology tends to have innovative products that are superior and even meet the demand of the market which goes to prove the relationship between advancement in technology and innovative process. While still on the importance of technology, some studies have stressed the importance of technology in improving innovation, they believe that the technological competence of business enterprises is a prominent factor in their development of improved product and service as well as the improvement of the already existing services that meets the need of customers and the market in general (Zhou et al, 2005;Berkhout et al, 2010;Elezaj., 2019). But, a major challenge that business face is their ability to meet the financial demands of acquiring new technology that would have a direct impact on their innovative potential, and most importantly, the adaptation of businesses to these new technologies (Salavou et al, 2004;Mahemba & De Bruijn, 2003;Alstrup, 2000).…”