Management optimization in pet friendly restaurants in Bogotá

Abstract

Introduction: This research project focuses on presenting a case study of entrepreneurship about a pet-friendly restaurant in the La Candelaria neighborhood of Bogotá, which will offer food services for pets (cats and dogs). Key factors such as location, target market, competition, legal considerations and financial implications will be analyzed. The objective pursued is to investigate the background and costs of these restaurants from a business administration perspective. Scientific management and total quality theories were applied to improve efficiency and profitability. Methodology: It is a quantitative approach that includes a survey directed at pet owners in the center of Bogotá. Initial and fixed costs are analyzed, as well as variable costs per dish, and monthly income is estimated based on daily sales. The results were graphed for greater representation of the data. A search on the topic was carried out in databases such as Scopus and Google Scholar for publications made in the last five years (2029-2023), to check the existence of articles on the topic and assume them as references to this study. Results: Preliminary results indicate a significant demand for pet-friendly restaurants, especially among socioeconomic strata 2 and 3. In addition, pet owners show a willingness to pay prices in line with the gastronomic offer and demand additional services for their pets. Conclusion: Investing in a pet-friendly restaurant in the center of Bogotá is presented as a viable and profitable opportunity due to the growing demand for gastronomic experiences that include pets. The application of scientific management and total quality principles can improve the efficiency and profitability of these businesses