“…CSR paradoxes take two forms: (1) organizational paradoxes that arise from opposing CSR and business goals, values and processes (Handy, 2002;Joyner and Payne, 2002;Pruzan and Thyssen, 1990) and (2) paradoxes inherent to CSR that are generated by opposing or conflicting goals, values and processes within CSR frameworks (Elkington, 1998;Freeman, 1984;Goodpaster, 1991;Handy, 1994;Pruzan, 2001). That is, effectively implementing CSR in a corporate context involves managing organizational and inherent CSR paradoxes (Calton and Payne, 2003;Clegg et al, 2002;Lewis, 2000;Poole and Van de Ven, 1989).…”