“…An organisational entrepreneurial orientation may have a role in developing competitive advantage particularly where the organisation has a strategy of corporate entrepreneurship (Basso et al, 2009). Porter (1985) notes that competitive advantage may be created through entrepreneurship, which requires attention to people issues such as commitment, morale and motivation (Schuster et al, 1997;Monsen et al, 2010) and entrepreneurship at a managerial level (Kanter, 2004;Hornsby et al, 2009). Newbert (2005) argues that while a committed and entrepreneurially motivated workforce may deliver improved performance, this does not equate to a competitive advantage since it does not meet the criteria of being unique, valuable, rare, un-imitable and non-substitutable.…”