Managerial Planning: How Scheduling Influences Tv Advertising Effectiveness

Gunina, Daria; Bína, Vladislav; Kincl, Tomáš

doi:10.7251/emc1802188g

Cited by 2 publications

(2 citation statements)

References 32 publications

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“…Therefore, marketers should assess whether their message captures consumers' attention, creates awareness, and is sufficient to persuade consumers to take action after seeing an ad? (Gunina et al 2018). Rather than fulfilling their organization specific targets and focusing on maximizing profits during COVID-19 crisis, proactive advice should be given base on consumer needs (Bellens 2020;Marous 2020).…”

Section: Introductionmentioning

confidence: 99%

Islamic banks web-marketing during the Covid-19 crisis

Khan

2022

IJSS

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Online platforms are particularly important in times of crisis, as they are a vital channel for providing and ensuring access to information. Competition increases the value of digital marketing in the banking sector; however, it also makes it more difficult to stand out in the disruption and uncertainty caused by the COVID-19 outbreak. Realizing the fact that the website has become mainstream in corporate marketing, this research investigates the practice of marketing by the largest and strongest 11 Islamic banks globally listed by the Asian Banker (2019). Information on visual elements, product features, and post locations related to corona safety precaution information was extracted from bank web pages. With that, also followed the post related to option of an opening online account and digital channel safety concern during COVID-19. Furthermore noticed on the bank webpage about the government funding for Corona activities and financial assistance to SMEs. The findings of this research suggest that in any crisis and fluid situation, where uncertainty existence is likely to be high, Islamic banks must be prepared to alter web-interface communication approaches and marketing strategies to reach their customers. To stay afloat in a highly competitive digital world, banks can advertise relevant product offerings during the Coronavirus crisis. Navigation and accessibility related to Coronavirus information on the website should be straightforward, highlight socially responsible activities, focus on customers with financial difficulty, and use differentiated and personalized banking services. Customers will regard such initiative and perceive their bank brand as compassionate, kind, and unpretentious.

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Section: Introductionmentioning

confidence: 99%

Islamic banks web-marketing during the Covid-19 crisis

Khan

2022

IJSS

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“…Scheduling and timing impact TV advertising effectiveness (Gunina et al, 2018). In the case of children's advertising, timing is a crucial factor.…”

Section: Introductionmentioning

confidence: 99%

Media Behaviour of Preschool Children: Tv and Tv Advertising Viewing

2020

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This study aims to analyse the TV and TV advertising viewing habits of preschool children. This study uses a qualitative approach based on media diaries, which were completed by the parents of fifteen preschool children over one week. The findings show that the preferable daypart for viewing TV by preschool children is the evening hours. Furthermore, the children mostly view children’s oriented TV programmes either alone or with their siblings. The results show that advertising influences children’s behaviour. In contrast with several previous studies, this paper does not support the claim that children begin to understand advertising messages from the age of eight as the study shows they understand it at an earlier age. Ultimately, this study confirms that TV advertising is still a convenient tool for communication with preschool children. The findings of this study contribute to the on-going debate about children’s TV viewing behaviour and children’s TV advertising.

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Managerial Planning: How Scheduling Influences Tv Advertising Effectiveness

Cited by 2 publications

References 32 publications

Islamic banks web-marketing during the Covid-19 crisis

Islamic banks web-marketing during the Covid-19 crisis

Media Behaviour of Preschool Children: Tv and Tv Advertising Viewing

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