“…Within corporate boundaries, researchers can utilize this study’s results to investigate how similarities and differences among technological frames affect their collective aggregation and emergence (see Felin et al, 2015). Future research can extend qualitative insights into specific behaviours, such as framing, political behaviour, and resistance (Hoppmann et al, 2020; Roeth et al, 2019; Young et al, 2016), and explore how these behaviours shape the development of collective technological frames (Azad and Faraj, 2008). Future research can also incorporate insights into the characteristics of technological frames, such as their content, structure, and salience in order to understand the interrelation between the organizational and industrial context and technological frames (Hoppmann et al, 2020; Kaplan and Tripsas, 2008).…”