“…Regarding the employer value proposition that needs to be offered to deliver a solid and positive employer branding, sustainable companies need to pay attention to the basic needs of their target employees, namely Millennials and Generation Z. The value aspects that job seekers from both generations are looking for do have many similarities, namely prioritizing jobs that offer clear career progression (Dutta et al, 2021), work-life balance (Anakpo et al, 2023;Gibb, 2023;Priyashantha, 2022;Reineholm et al, 2023;Ronda et al, 2018), a supportive work atmosphere (Lesenyeho et al, 2018;Prakash et al, 2022) and of course a good salary (Binu Raj, 2020;Deepa & Baral, 2019;Hosseini et al, 2022;Sulich, 2020), but some studies find that the priority dimensions of their value proposition are slightly different, because they are also influenced by their family life cycle and work experience (Binu Raj, 2020;Dutta et al, 2021;Emelifeonwu & Valk, 2019;Schroth, 2019). A value proposition that includes the ethical aspects of the company, such as the company's efforts to reduce the carbon footprint of its production, its efforts to value diversity and inclusion, and other good practices, can certainly make the company more highly valued than companies that do not promote these aspects and also become a preferred workplace for the best talent (Dabija et al, 2020;Klimkiewicz & Oltra, 2017;Maj & Kasperek, 2020).…”