Recently, the Nordic countries have experienced rapid increases in the influx of tourists. Unprecedented growth in the numbers of visitors to some nature attractions and destinations has resulted in crowding, environmental damage, costly rescue operations and overload on common goods such as public infrastructure. The most immediate answer is the further development of infrastructures, such as improved transport solutions and extended onsite services. These kinds of measures are often designed within a short-term perspective and may prove to create further sustainability challenges in a long-term perspective. Achieving a sustainable development of tourism implies complex processes that require policy and planning to take environmental, social and economic dimensions into consideration within a long-term perspective. Responding to the dramatic increase in visitation to certain vulnerable nature areas and sites, regulation of the volume of visitors by the use economic instruments has been proposed. In the Nordic countries some of these instruments, such as entrance fees, are challenging due to both legal and political principles of public rights of access. While revenues from concessions and licence permits given to tour operators can contribute to management budgets, these instruments can also serve to control the scale of visitation. Due to the legal and administrative restrictions on commercial operations of activities in nature areas, especially in protected areas, as well as the public rights of access, it is uncertain how attractive concession and licence permits will be for tourism companies in the Nordic countries. To cover some of the expenses caused by the increasing influx of visitors (e.g. overloading the existing infrastructure), tourist tax and an increased VAT on typical tourist products (accommodation, guiding and tour services, etc.) have been proposed in both Norway and Iceland. Currently, this seems to lack sufficient political support. An alternative solution is destination management organizations (DMO), which is based on collaboration between different private and public stakeholders in funding and operating the management of attractions and destinations. Adaptive management approaches based on the inclusion of a wide range of stakeholders in the planning processes have been implemented in the management of nature areas in many parts of the Nordic countries (see e.g. Kaltenborn, Mehmetoglu, and Gundersen, 2017; Andersen, Gundersen, Strand, Wold, and Vistad, 2014). With respect to the zoning of activities and the channelling of traffic, adaptive management appears as a relatively efficient way of achieving sustainable solutions at much-visited nature attraction sites. In addition, adaptive management strategies often involve socalled soft management strategies associated with information, knowledge transmission, guiding, etc. Since guides can play a significant role in influencing visitors' behaviour, recruiting guides with good skills in programmes visitors find attractive can be an efficient ...