Managing a blockchain-based platform ecosystem for industry-wide adoption: The case of TradeLens

Platformizers, Orchestrators, and Guardians: Three Types of B2B Platform Business Models

“…Finally, the platform market guardian refers to a separate platform market structure (such as a marketplace or decentralized data platform) set up by a focal firm who may be the platform's owner to serve the needs of a whole industry or industry segments (Blackburn et al, 2022;Jovanovic et al, 2022a). In the B2B context, firms are often reluctant to share any sensitive information, especially through technology suggested by a platform owner that may be a potential rival.…”

“…However, despite the increasing interest in the area and the potential benefits that have already been identified (Anderson et al, 2022;Jovanovic et al, 2022b;Pattinson et al, 2022), the B2B platform literature is still very much in its infancy. On one hand the real-world emergence of platform ecosystems in the B2B context is slow (Jovanovic et al, 2022a), and industrial firms experimenting with platform business models are struggling to build full-fledged platform ecosystems and related growth dynamics (Falk and Riemensperger, 2019). On the other hand, there is significant heterogeneity of B2B industrial relationships, which also implies a narrower scope of B2B platform ecosystem and platform market dynamics that go beyond the winnertake-all strategies witnessed in the B2C context (McIntyre, 2019;McIntyre et al, 2021).…”

Blockchain-Based Traceability for Shipping Containers in Unimodal and Multimodal Logistics

“…The authors in [6] conducted a comprehensive review of notable examples aiming to digitalize shipping processes using blockchain, among which are TradeLens and Blockchain Documentation Transaction System (BDTS). Tradelens is a joint blockchain solution between Maersk and IBM that employs a secure and automated documentation process [16]. The BDTS, a platform developed by CargoX, also allows its users to securely share documents, either individually or in bulk.…”

9th International Conference on Business Servitization

“…Estimates show that the total number of IoT connections will reach 30.2 billion by 2027 with 13% CAGR (Ericsson, 2021). Recently, NEPs have introduced the concept of a high-speed 5G network (Shrama et al, 2020) that holds the promise to disrupt various vertical industries, from manufacturing (Jovanovic et al, 2021;Nasiri et al, 2020;Schroeder et al, 2020) to retail (Jocevski, 2020) and logistics (Cichosz et al, 2020;Jovanovic et al, 2022). For instance, 5G networks provide at least 20 times faster transmissions that can support over 100 more devices per meter of coverage, lower latency of transmissions, and about 90 percent more energy efficient operations than 4G networks (Nahum et al, 2020).…”