Managing browsing experience in retail stores through perceived value: implications for retailers

Nsairi, Zazia Benhamza

doi:10.1108/09590551211255965

Cited by 63 publications

(13 citation statements)

References 67 publications

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“…Bu nedenle, alışveriş merkezlerini tasarlayan ve yönetenler, buraların cazibesini arttırmak için eğlence unsurunu ön plana çıkarmaya çalışmaktadırlar (Sadachar ve Fiore, 2018). Bakıldığında AVM'ler cadde mağazaları ile kıyaslandığında iç tasarım, dekor, müzik, koku, aydınlatma sistemi, moda ve eğlence programları ile birlikte daha eğlenceli bir alışveriş deneyimi oluşturmaktadırlar (Nsairi, 2012).…”

Section: Literatür Taramasıunclassified

A Research on the Reasons Why Consumers Prefer Shopping Malls: The Example of Çanakkale 17 Burda Shopping Mall

Gültekin

Kaplan

2021

Yönetim Bilimleri Dergisi

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Bu çalışma alışveriş merkezi (AVM) müşterilerinin bu mekanları tekrar tercih etme nedenlerini tespit etmek ve bunlar arasındaki istatistiksel ilişkileri bulmayı amaçlamaktadır. Bu doğrultuda geliştirilmiş olan araştırma modelindeki ilişkileri ölçmek için AVM'leri ziyaret eden 219 tüketiciden elde edilen veriler SmartPLS paket programı aracılığıyla analiz edilmiş ve raporlanmıştır. Yapısal eşitlik modeli kullanılarak yapılan hipotez testlerinin sonuçlarına göre tüketicilerin AVM'leri tekrar ziyaret etmelerinde hedonik değer, faydacı değer, işlem değeri ve sosyal etkileşim değişkenlerinin etkisinin olduğu belirlenmiştir. Ayrıca bu değişkenlerden faydacı değer, işlem değeri ve sosyal etkileşim değişkenlerinin hedonik değer aracılığı ile tekrar ziyaret etmeye etkisi ölçülmüş ve bu aracılık etkilerinin anlamlı düzeyde olduğu görülmüştür.

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Section: Literatür Taramasıunclassified

A Research on the Reasons Why Consumers Prefer Shopping Malls: The Example of Çanakkale 17 Burda Shopping Mall

Gültekin

Kaplan

2021

Yönetim Bilimleri Dergisi

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“…Browsing products both online and offline is another popular method that customers engage in developing their awareness (Benhamza Nsairi, 2012). Online browsing has attained much popularity in recent years and studies prove that females are heavy users of social media compared to males (Thompson and Lougheed, 2012), and they spend significant time obtaining and comparing information about products (Cho and Workman, 2011).…”

Section: Female Customers and Retailersmentioning

confidence: 99%

Establishing psychological relationship between female customers and retailers

Edirisinghe¹,

Nazarian²,

Foroudi³

et al. 2020

QMR

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Purpose The purpose of this qualitative study is to investigate how young female customers establish psychological relationships with small- to medium-scale retail stores over time forming purchase intentions, actual purchase patterns and repurchase behaviour. Role of various customer typologies was also considered. Design/methodology/approach A case study approach was implemented to collect and analyse data, where data was collected from 20 young female customers and ten clothing retailers using purposive sampling via semi-structured interviews. Interviews with customers were conducted in a place of their choice such as in a coffee shop, whereas data from retailers were collected in the retail stores. Both online and offline retail patronage was considered to incorporate the growing tendency towards online shopping. Results were analysed using thematic analysis. Findings This study managed to reveal a number of interesting findings on how female customers form and develop psychological relationships with clothing retailers over time that ultimately builds customer loyalty. Customer behaviour in pre-purchase, purchase and re-purchase stages can significantly vary according to their individual perceptions, whereas they have a few favourite clothing brands that they frequently shop for. Preference for online shopping was found to be minimal, most of them enjoying in store experiences. Further, word of mouth and unique designs emerged as key contributors in establishing retail brand loyalty. Practical implications This paper provides better insights for clothing retailers and industry practitioners in understanding how customer perceptions affect clothing purchase decisions. Originality/value This paper contributes to the retail literature by emphasizing on various elements that should be amalgamated through proper synthesis to serve customers. The research is unique as it analyses customer behaviour using a recreational activity model as opposed to marketing models to demonstrate how customers develop relationships with retail brands overtime.

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“…Therefore, value is approached from the individual perspective, studying the effect of the consumer's relationship with the service provider, without considering the social effect. This individual approach suitably reflects the utilitarian and hedonistic values of the experience in a store (Nsairi 2012). Although the distinction between the utilitarian and hedonic components of value was introduced in the 1980s (Holbrook and Hirschman 1982), recent research continues to employ this dichotomy (e.g.…”

Section: Store Perceived Valuementioning

confidence: 99%

“…Firstly, it attempts to study the relationship between value and perception of RBE. To that end, value is considered to be a multidimensional construct and self-oriented values were chosen from Holbrook's typology (1999) (efficiency, excellence, entertainment and aesthetics) because they best reflect the utilitarian and hedonist values of customers in a commercial establishment (Nsairi 2012;Sharma et al 2012). The second objective is to study the moderator effect of retail innovativeness in the value-RBE relation and find out whether the dimensions of value have different effects.…”

Section: Introductionmentioning

confidence: 99%

Effects of value and innovation on brand equity in retailing

2019

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This paper analyses retailer brand equity on the basis of two variables that are particularly relevant in marketing: the perception of value, because of its renewed interest for retailing, and retail innovativeness, because it is a recent line of research with interesting challenges. Considering Holbrook's (Consumer value: a framework for analysis and research. London: Routledge, 1999) value dimensions of efficiency, excellence, entertainment and aesthetics, this study investigates the relationship between those values and brand equity as well as the moderator effect of innovation. The study was conducted on a sample of 820 individuals who purchased from various stores selling food, household goods, textiles and electronics. Hierarchical linear regression methodology was applied. The results indicate that value has a direct significant effect on brand equity and entertainment is the dimension with the greatest contribution. In addition, efficiency and aesthetics stimulate brand equity more when perceived innovation is high than when it is low. Given that value dimensions influence brand equity in different ways, retailers should direct their efforts according to the importance of each dimension for the consumer. The study of brand equity and innovation has traditionally focused on the product, and so the novelty of this study lies in the application of these concepts to the services context.

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Managing browsing experience in retail stores through perceived value: implications for retailers

Cited by 63 publications

References 67 publications

A Research on the Reasons Why Consumers Prefer Shopping Malls: The Example of Çanakkale 17 Burda Shopping Mall

A Research on the Reasons Why Consumers Prefer Shopping Malls: The Example of Çanakkale 17 Burda Shopping Mall

Establishing psychological relationship between female customers and retailers

Effects of value and innovation on brand equity in retailing

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