“…Several contributions in the literature have studied de facto standardisation and the strategies companies may adopt to successfully lead the standardisation process, but they are all characterised by considering only a narrow range of possibilities. We think that among them three sub-categories can be distinguished: * works dealing with the tactics that can be used to sponsor the adoption of one's own standard (Besen and Farrell, 1994;Farrell and Gallini, 1988;Besen, 1992;Mangematin and Callon, 1995;Langlois and Robertson, 1992;Katz and Shapiro, 1994); * works concerned with the decision of whether or not to make a coalition in order to facilitate the adoption of a well defined standard (Jorde and Teece, 1990;Axelrod et al, 1995, Doz andHamel, 1998;Weiss and Sirbu, 1990); and * works that, grounded in the extensive literature concerning dominant design and the introduction of new products=technologies on the market (Abernathy and Utterback, 1982;Bryman, 1997;Chung, 1999;Cohen et al, 1996;Crawford, 1992;Grindley and Toker, 1993;Kerin et al, 1996;Teece, 1998;Tellis and Golder, 1996;Utterback, 1982Utterback, , 1994Vesey, 1991;Von Braun, 1997;Wood and Brown, 1998), try to investigate the definition of the appropriate timing of standardisation (Bailetti and Callahan, 1995;David, 1992;David and Greenstein, 1990;David and Steinmueller, 1994;Ehrnberg and Jacobsson, 1997;Grindley and Toker, 1993;McWilliams and Ziberman, 1996;Teece, 1986).…”