“…Recent studies have also examined conflict in marketing channels and supply chains, addressing the structural qualities of such conflict, and focusing on both inter-and intra-organisational conflict management, its outcomes, and the strategic behaviours that may secure favourable outcomes (Ehie, 2010;Plank, Newell, & Reid, 2006;Welch & Wilkinson, 2005). Marketing researchers have assessed the conditions under which conflicts are likely to emerge, whether conflicts exhibit stable properties such as being functional or dysfunctional, and how conflicts can be managed efficiently through contractual or other negotiated incentives (Chang & Gotcher, 2010;Cheng & Sheu, 2012;Finch, Zhang, & Geiger, 2013).…”