Managing Knowledge at Tourism Destinations

Abstract

Today, knowledge has become a pivotal tool of implementing strategies and approaches to achieve desired results. During the recent past, researches on knowledge management have grown rapidly in the management literature and tourism is no exception in this context. Moreover, the recent developments in tourism and hospitality marketplace have recognised knowledge as a key competitive tool and a determinant for socio-economic growth at destinations. Thus, it is obvious that if a tourism destination/nation/organisation is to remain competitive in the volatile tourism business environment, the application of knowledge management approach has become fundamental to transform tourism knowledge into capabilities for the survival, sustain and growth of tourism sector. The aim of this chapter is to conceptualize the application of knowledge concept and suggest further research issues in this area to develop a knowledge networks. Overall this chapter demonstrates the considerable utility of managing knowledge for tourism in delivering destination competitiveness.

The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis

“…To reduce single-respondent bias, the questionnaire was focused on individuals who visited FFRs more or less frequently, since their information is more reliable than that given by individuals who are not fast-food customers. In addition, the comprehensive data collection process and extensive sampling minimized the risk of singlerespondent bias (Kumar, 2015). Following Podsakoff et al (2012), to reduce common method bias risk related to a single respondent for dependent and independent constructs, the questionnaire was conducted in different groups and sequences.…”