Managing Masculinities: The Metrosexual Moment

Shugart, Helene A.

doi:10.1080/14791420802206833

Cited by 49 publications

(48 citation statements)

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“…We presented the CMI, a preliminary measure of consumer masculinity, and generally found support for its structural and discriminant validity as regards components of traditional masculinity and materialist values in both British and Israeli men. These studies also cross-validated its association with external criteria, including reports of actual behavioral investment in personal aesthetics and self-labeling as metrosexual, both of which were previously conceptualized as indicators of consumer masculinity (Barber, 2008;Conseur et al, 2008;Shugart, 2008). Through use of this novel (albeit preliminary) measure, consumer masculinity ideology was incorporated for the first time in an empirical investigation.…”

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

“…Taken together, these findings support the contention that consumer masculinity subsumes earlier masculinity norms associated with masculine dominance. Moreover, this consumerist update is no longer associated with femininity or effeminacy (as was perhaps the case in earlier periods; Clarkson, 2005;Shugart, 2008).In fact, it seems to have become so thoroughly naturalized that men who position traditional masculinity as the antithesis of femininity (i.e. score high on the anti-femininity subscale) endorse this ideology more strongly.…”

mentioning

confidence: 96%

Section: Consumer Masculinity and The Male Bodymentioning

confidence: 99%

“…This label denoted an up-and-coming urban heterosexual man who is an unapologetic consumer of body related products and services sold by the beauty, fashion, body-modification and spa industries (Simpson, 1994). Metrosexuals partake in hedonistic, conspicuous consumption of commodities previously considered strictly feminine or effeminate: the metrosexual body is meticulously groomed and adorned with "fashion forward" clothing and accessories (Clarkson, 2005;Shugart, 2008).This personal aesthetic of the male body and its presentation thus became an important showcase for the refined, consumerist man (Simpson, 1994). According to this new worldview the ideal male body is lean (Smolak & Murnen, 2008) and healthy-looking (C. J.…”

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confidence: 99%

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Consumer masculinity ideology: Conceptualization and initial findings on men’s emerging body concerns.

Rosenmann

Kaplan

Gaunt

et al. 2018

Psychology of Men & Masculinity

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Men's body concerns have been increasing in recent decades, as contemporary men express what had almost exclusively been feminine concerns over body appearance. Although traditional masculinity can account for some body concerns, it cannot fully explain their increased prevalence or changing forms.This project examines recent shifts from a production-centered to a consumerist culture, and suggests that this societal change manifests in the emergence of a consumer masculinity ideology. We argue that this new ideology, in which proper masculinity is established, communicated and validated through consumption, is instrumental in explaining men's contemporary body concerns. We provide initial empirical support for the utility of this construct in samples of predominantly ethnic majority, heterosexual, and highly-educated British and Israeli men (N=191, Mage=33.57, SDage=10.24; N=185, Mage=36.05, SDage=11.88, respectively) . In both samples, a preliminary measure of this ideology, the Consumer Masculinity Inventory (CMI), mostly confirmed the predicted associations with measures of traditional masculinity and materialist values, as well as with men's behavioral investment in personal aesthetics and self-labeling as metrosexual. Generally supporting the hypotheses, CMI scores also uniquely predicted most indices of men's body concerns (e.g., self-objectification, drives for muscularity and leanness) beyond measures of traditional masculinity and materialist values. Additionally, CMI scores partially mediated the predictive contributions of traditional masculinity to these body concerns.These preliminary findings highlight the potential contribution of this novel conceptualization and operationalization for psychological research and practice. Future research should thus consider the impact of consumer masculinity on the well-being and body concerns of contemporary men.Keywords: consumer masculinity, body shape, body concerns, traditional masculinity, metrosexual 2 Consumer Masculinity Ideology: Conceptualization and Initial Findings on Men's Emerging Body ConcernsIn recent decades men have paid growing attention to their appearance and started manifesting body concerns formerly considered to be primarily feminine (Barlett, Vowels, & Saucier, 2008;Blond, 2008; National Eating Disorders Association, 2015). Even as extensive research has investigated men's dissatisfaction with their bodies, its prevailing point of departure has been attitudes associated with traditional masculinity (e.g., De Jesus et al., 2015;Griffiths, Murray, & Touyz, 2015;Holmqvist Gattario et al., 2015;Parent, 2013). Traditionally, men have treated their bodies as machines, whose function is paramount (Jeleniewski Seidler, 2007;Mishkind, Rodin, Silberstein, & Striegel-Moore, 1986). This emphasis on body functionality comes at the expense of attention to the male body's appearance and health (Rosenmann & Kaplan, 2014). Thus, while traditional masculine norms are reasonable antecedents of men's desire for greater body functionality (e.g.,...

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 96%

Section: Consumer Masculinity and The Male Bodymentioning

confidence: 99%

mentioning

confidence: 99%

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Consumer masculinity ideology: Conceptualization and initial findings on men’s emerging body concerns.

Rosenmann

Kaplan

Gaunt

et al. 2018

Psychology of Men & Masculinity

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Mediated Portrayals of Masculinities

Hundley¹

2012

The International Encyclopedia of Media Studies

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The focus of this chapter is specifically on how researchers have studied and written about the portrayal of masculinities in US media. The chapter opens by tracing the evolution of academic study of masculinities in US media beginning with stereotypical representations that led into identifying three key types: hegemonic masculinity, hypermasculinity, and metrosexual masculinity. The chapter then reviews how scholars have written about the portrayals of masculinities in specific US media such as film, television, and print. While this literature review is by no means exhaustive, it demonstrates the range of research in the past four decades, illustrating media's increased portrayals of masculinities over time, and offers suggestions for future directions.

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Consuming Cosmopolitan White(ness)

Ahn

2017

Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

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Managing Masculinities: The Metrosexual Moment

Cited by 49 publications

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Consumer masculinity ideology: Conceptualization and initial findings on men’s emerging body concerns.

Consumer masculinity ideology: Conceptualization and initial findings on men’s emerging body concerns.

Mediated Portrayals of Masculinities

Consuming Cosmopolitan White(ness)

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