Abstract:The past decade has seen a transformation in the way media organizations have managed their businesses. The emergence of digitalization has paved the way for new media technologies, a proliferation of media outlets and multiple platforms to distribute mediated content. The work of Picard (2002), Kung (2008) and Oliver (2013) This paper will present the findings from a survey of UK media executives and argue that Adaptive Advantage and argue that Dynamic Capabilities Theory can be extended to consider not only… Show more
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