Examines the applicability of total quality management (TQM) to
education and summarizes its underlying theory and principles. Discusses
the relationship between quality assurance and total quality management
with reference to ISO 9000. Aligns educational institutions with a
service organization model and outlines the resultant implications for
the development of a TQM initiative. These issues include the expansion
of the internal supplier/customer concept, a greater focus on the
marketplace, the identification of customers, the pursuit of continuous
improvement and the strengthening of feedback linkages from the
environment. Mentions potential problems with the adoption of such
service sector models in the context of scholarship, individuality and
the team ethos, and the commercial quality terminology of “zero
defects” and “right first time” thinking. Concludes
that educational institutions are likely to reap significant benefits
from an appropriate implementation of TQM, provided that there is
considerable planning, management commitment, culture change and a
long‐term perspective which goes beyond the next AGM.