Mashup platforms and end-user centric composition tools have become increasingly popular. Most tools provide Web interfaces and visual programming languages to create compositions. Much of the previous work has not considered compositions comprising human provided services (HPS) and software-based services (SBS). We introduce a novel HPS aware service mashup model which we call socially oriented mashups (SOM). The inclusion of HPS in service mashups raises many challenges such as a QoS model that must account for human aspects and the need for exible execution of mashups. We propose human quality attributes, for example delegation, and a context model capturing various information including location and time. The QoS and context model is used at design-time and for runtime adaptation of mashups. In this paper, we show how to model context-aware SOMs that include HPS and SBS and demonstrate the rst results of our working prototype.