“…Since we were interested in seeing how media discourses around the Pill and PrEP were similar (or dissimilar), our coding and subsequent theme generation had a deductive orientation as we actively searched for similarities across the two datasets. Our theoretical inspirations came from prior research on the intersection of sexuality such as the work of Foucault (Foucault, 1990(Foucault, , 2012a(Foucault, , 2012b, but also more contemporary research on the intersection between sexuality and pharmaceuticals such as in the work of Race (Race, 2009(Race, , 2016(Race, , 2017 and Preciado (Preciado, 2013). Since our work focused on such scholarship, we were interested in uncovering themes across the two datasets which were both similar and focused on discourses of power, morals, and the intersection between biomedical knowledge and social norms.…”