Managing seasonality in rural destinations: a case study of South Gippsland – Australia

Pham, Le Diem Quynh; Driml, Sally; Walters, Gabrielle

doi:10.1080/02508281.2018.1476204

Cited by 12 publications

(11 citation statements)

References 38 publications

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“…All study participants reduced hours of operation during the off-season, typically January through April, to contain costs. Furthermore, some participants reported dynamic strategies to combat the adverse consequence of the seasonality issue similar to the findings from Pham et al (2018). One winery owner offered discount coupons on purchases between January and April to generate some revenue and cash flow in the off-season.…”

Section: Dynamic Capabilities Contributionmentioning

confidence: 73%

Revenue Management Perspectives in Small-Farm Winery Operations

2021

JABE

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This exploratory multiple case study illustrates how revenue management decisions of small-farm winery owners may contribute to business sustainability in a regulated industry through the lens of dynamic capabilities. Given small-farm winery owners focus on brand development and customer base growth to sustain long-term survival, the findings of this study highlight the connection of revenue management tenets to pricing and inventory decisions to sustain full capacity and maximize revenue. Furthermore, the results indicate that small-farm winery owners' revenue management strategic decisions may be influenced by resource and regulatory constraints and competitors' impact on pricing and distribution tactics.

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Section: Dynamic Capabilities Contributionmentioning

confidence: 73%

Revenue Management Perspectives in Small-Farm Winery Operations

2021

JABE

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“…Much of the existing literature focuses on analyzing the causes of seasonality [15], exploring the impact of seasonality on tourism [16], expanding methods for measuring and decomposing seasonality [17], and forecasting tourism demand in specific regions under the influence of seasonality [18]. However, few researchers have focused on the seasonality of rural tourism and have rarely considered the mainstay of rural tourism, famers, and the seasonal challenges that their livelihoods face [19]. In the sustainable livelihoods framework, seasonality is one of the main vulnerability factors that threaten the livelihoods of rural households [20] and can affect farmers' livelihood capital, livelihood strategies, and livelihood outcomes to varying degrees [21].…”

Section: Introductionmentioning

confidence: 99%

The Influence of Seasonality on the Sustainability of Livelihoods of Households in Rural Tourism Destinations

Wen

Zeng

et al. 2022

Sustainability

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Even though seasonality is an important concern in tourism research, only a few scholars have focused on the seasonality of rural tourism. Therefore, this study examines seasonality in rural tourism destinations. We adopt a mixed research approach to explore the sustainable livelihoods of households in rural tourism destinations from a seasonality perspective, using the case of rural tourism destinations in Yulong River basin, Guangxi, China. First, in-depth interviews and grounded theory are used to construct a sustainable livelihood model for households in rural tourism destinations under the influence of seasonality. Second, the model is tested using the data envelopment analysis model and statistical analysis. We find that (1) psychological capital, a previously neglected livelihood capital, is an important component of rural households’ livelihood capital in rural tourism destinations under the influence of seasonality; (2) rural tourism does not significantly improve rural livelihoods due to seasonal influences; and (3) participating in tourism work in the off-season and combining it with other work practices are the main livelihood strategies of rural households to cope with seasonality; however, over-dispersing resources reduces the livelihood efficiency. This study’s findings will prove useful for policy formation by governments to deal with seasonality in rural tourism.

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“…Managing growing seasonality is a challenge for destination management organizations, policymakers, industry professionals, and other stakeholders, and requires a collective and Mitigating the effects of tourism seasonality 451 collaborative approach to mitigate the efforts of seasonality (Pham et al, 2018). Seasonality mitigation is an innovative process and approach to extending and diversifying the product mix, segments, and market mix, while also increasing the efficiency and competitiveness of tourism products and services (Medina et al, 2022;Grossi and Mussini, 2021), and aggressive pricing (Andriotis, 2005).…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Alternative and special interest tourism to mitigate the effects of tourism seasonality: the debate from Cyprus

Garanti

2022

WHATT

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PurposeThe purpose of this paper is to explore efforts to create alternative and special interest tourism products and services in order to help mitigate the severe seasonality of sun and sea tourism that has affected the island nation of Cyprus for decades.Design/methodology/approachThe paper is qualitative in nature and provides a systematic data review of the efforts to create alternative and special interest tourism activities in Cyprus and the main challenges Cyprus faces.FindingsFindings reveal that for decades, policymakers and practitioners have made a significant effort to create alternatives to the traditional sun and sea tourism in the popular island destination of Cyprus. Further, different programs, initiatives, and projects have been undertaken to develop rural, health and wellness, wine and food, casino, religious, rural, sports and other types of tourism. These efforts mainly face challenges of insufficient demand and supply and they appear to have been hindered by a public sector “top-down” approach.Originality/valueThe paper provides a systematic review of data relating to efforts to create alternative and special interest tourism activities and destinations in Cyprus and a discussion of the related challenges and opportunities.

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Managing seasonality in rural destinations: a case study of South Gippsland – Australia

Cited by 12 publications

References 38 publications

Revenue Management Perspectives in Small-Farm Winery Operations

Revenue Management Perspectives in Small-Farm Winery Operations

The Influence of Seasonality on the Sustainability of Livelihoods of Households in Rural Tourism Destinations

Alternative and special interest tourism to mitigate the effects of tourism seasonality: the debate from Cyprus

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