“…While the model alone allows to frame the overall comparative approach by turning the attention to differences (Lijphart, 1975; Przeworski and Teune, 1970), the qualitative viewpoint is further enriched by focusing on the subjective perceptions of security (Farahmand et al , 2005) in terms of strategizing (Henfridsson and Lind, 2014; Whittington, 2014). The necessary analytical toolbox is built around sharpening a few of the basic abstractions, such as risks, probabilities, assets and costs (Caddy, 2000; Layton and Watters, 2014; Onwubiko and Lenaghan, 2007). Given this machinery, the paper contributes to the aforementioned literature with fresh theoretical thinking, qualitative but practical market research observations and, last but by no means least, a couple of remarks about potential to increase security among small enterprises.…”