Managing the potential of consumer cooperation organizations as a condition for increasing its competitiveness and sustainable development

Abstract

The purpose of this study is to provide a scientific justification of the theoretical and methodological basis and methodological approaches to potential management as an important condition for ensuring competitiveness and sustainable development, taking into account the specifics of the activities of the system's subjects. To achieve this goal is proposed the author's approach to the essential characteristic of the development potential of the consumer cooperation organizations, the distinguishing feature of which is the addition of an external and internal entities inclusive of the ability to satisfy the needs of shareholders and consumers through the economic activity is focused on the rational use of resources and the interests of the state and all persons zainteresovannyh; the model of formation of potential development in terms of competitiveness of consumer cooperation organizations; substantiates the priority directions of formation of methodological support of management capacity development, taking into account its components as a set of key success factors, having dynamic, efficiency, innovativeness and adaptability, which are determined by the specifics of the organizations of consumer cooperation; established a system of indicators assess the level of potential development as a result of opportunities in various fields of manifestation and the methods of forming them on the basis of block and General indicators, allowing to establish the level of potential development and to determine the reserves of its increase; scenarios of strategic development of consumer cooperation organizations are proposed on the basis of a methodological approach to substantiating the choice of the optimal strategy, taking into account the assessment of the level of development potential, which determines the contribution of resources and abilities to competitive advantage using indicators of strategic response and internal potential.