Abstract:In a connected society and organizations working with digitized business models, standards will have more important roles than ever in shaping activity systems content, structure, and governance. While the standardization conformity/innovation duality has received great attention in literature, little research has been done on the role of managers in managing the tensions of knowledge codification required during ISO 9001 standard implementation. By utilizing Danone's Networking Attitude experience as a case s… Show more
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