A tourism spot at the heart of the Jakarta-capital city of Indonesia is facing a crisis due to the fast-growing city development. Action research to revitalize Kebon Sirih tourism is implemented. Using Asset Based Community Development approach in unveiling the current potentials and with system innovation principles to connect and coordinate stakeholders while initiating the development of three iconic communitybased tourism activities: Cultural Exhibition Centre, Culinary Centre, and Environmental program in Kebon Sirih. This initiative is realized through the collaboration of academes (DRD, BPPT, IPB, DKJ), LGU’s, community organizations (Rujak Center, Sanggar AKAR, and Saung Angklung Udjo), and the local community.