Managing the value Co-creation of peer service providers in the sharing economy: The perspective of customer incivility

Jia, Yu; Chen, Qinyu; Mu, Wenlong; Zhang, Wei

doi:10.1016/j.heliyon.2023.e16820

Cited by 6 publications

(1 citation statement)

References 66 publications

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“…The test indicated that the initial single-factor variance was 18.515%, and the variance explained by cumulative factors accounted for 65.653% of the total variance. The first factor without rotation was below the 50% standard, which also confirms that this study was limited by the influence of homology bias (Jia et al , 2023; Podsakoff et al , 2003). In addition, we assessed the occurrence of common method bias by comparing the fit between the measurement model with only traits, and the measurement model with both traits and a method factor (Podsakoff et al , 2003; Williams and McGonagle, 2016).…”

Section: Methodssupporting

confidence: 85%

The effect of cultural differences on the relationship between contract governance and opportunism

Wang

Han

Yang

et al. 2023

EJM

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Purpose The purpose of this study is to determine the dimensions of cultural differences, which are theoretically most relevant to contract functions in international marketing. Moreover, the contradiction between contract governance and opportunism is reconciled by exploring the boundary conditions of specific cultural differences. Design/methodology/approach The authors obtained 235 bilateral data provided by Chinese exporters and overseas distributors. The authors matched a secondary data set with the questionnaire data, which were analyzed by confirmatory factor analysis and a hierarchical moderation model. Findings The results demonstrate that while contract specificity is less successful in this area, contingency adaptability is useful in reducing opportunism. Moreover, as the national cultural differences regarding uncertainty avoidance, power distance or individualism-collectivism become more pronounced. One contractual dimension will be more effective at curbing opportunism, while the other will be less effective. Research limitations/implications Despite sample limitations, to the best of the authors’ knowledge, this paper is the first to theoretically identify the effect of cultural difference dimensions in contract governance, unlike past studies taking cultural differences as an aggregated variable. Furthermore, by exploring the boundary conditions of cultural differences, this paper effectively reconciles the conflicting findings on the relationship between contract governance and opportunism in various cultural context. Practical implications Exporters’ managers can design contingency adaptability to complement the limitations of contract specificity and consider cultural differences’ contingency effects. Originality/value First, the authors identify cultural differences dimensions related to contract governance, refining and emphasizing the research context. Second, comparing the efficacy of contract specificity and contingency adaptability in specific cultural context can show which contract is better at preventing opportunism.

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Section: Methodssupporting

confidence: 85%

The effect of cultural differences on the relationship between contract governance and opportunism

Wang

Han

Yang

et al. 2023

EJM

Self Cite

View full text Add to dashboard Cite

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Factors influencing value co-creation in cultural and creative enterprises: An empirical study

Liu,

2024

Heliyon

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Gratitude expression in the sharing economy: a perspective of interactive marketing communication between peer service providers and consumers

Jia,

Gao,

Gao

et al. 2024

JRIM

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PurposeThe motivation of value co-creation among the multi-actor in sharing economy was an important topic in interactive marketing communication research. This study investigated how customer gratitude expression leads to value co-creation of PSPs in the sharing economy, and also investigates the moderating effect of platform benevolent climate.Design/methodology/approachA three-wave field survey (Study 1) and two experiments (Studies 2 and 3) were given to respondents with sharing economy practitioners.FindingsFirst, customer gratitude expression positively influenced PSP's perceived meaningful work, which in turn enhanced their value co-creation intention. Second, PSP's perceived platform benevolent climate moderated the relationship between customer gratitude expression and PSP's perceived meaningful work.Originality/valuePrior research discussed PSPs' value co-creation intention mainly from the perspective of platforms and PSPs, but few considered customer-PSP interaction perspective. This study revealed how customer gratitude expression influences PSP's value co-creation intention in highly interactive digital business context, examined the boundary condition of gratitude expression, and extended the application scenarios of social information processing theory.

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Managing the value Co-creation of peer service providers in the sharing economy: The perspective of customer incivility

Cited by 6 publications

References 66 publications

The effect of cultural differences on the relationship between contract governance and opportunism

The effect of cultural differences on the relationship between contract governance and opportunism

Factors influencing value co-creation in cultural and creative enterprises: An empirical study

Gratitude expression in the sharing economy: a perspective of interactive marketing communication between peer service providers and consumers

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