-The market field is formed as a result of the interaction of firms that produce a product within a single reproduction process, but at the same time, they vary in volume, quality, structure and types of capital they have. Proceeding from the fact that "architecture -the art and science of building, designing buildings and structures (including their complexes), as well as the totality of buildings and structures that create a spatial environment for human life and activity", under the architecture of markets, the authors propose to understand design and markets formation, creating a spatial, organized environment for business. The firm's behavior can consist both in expanding its market niche through improvements in its product, and in expanding the market itself by producing those products that satisfy the needs of the consumer more fully or more broadly