Wildlife tourism can be broadly viewed as any tourist activity that has wildlife as its focus of attraction. This can either be in the form of consumptive (i.e. hunting and fishing) or nonconsumptive (i.e. wildlife watching) activities and can be based on either captive or free ranging wildlife (Higginbottom 2004). Duffus and Dearden coined the term non-consumptive wildlife-oriented recreation (NCWOR). They focused their attention on the non-consumptive free ranging form: "a human recreational engagement with wildlife wherein the focal organism is not purposefully removed or permanently affected by the engagement" (Duffus and Dearden 1990 p215). For the purpose of this paper 'wildlife tourism' which focuses on non-consumptive uses of wildlife will be used in place of NCWOR since this is the more frequently employed term in the wider literature. Duffus and Dearden (1990) essentially hoped to demonstrate through their conceptual framework, that a multi-disciplinary approach is required by both managers and researchers in order to enhance wildlife conservation and the visitor experience appropriately. Until recently their theory has remained highly 3 respected, but gone largely untested. Given a number of recent developments in the literature of wildlife tourism and in tourism more generally it is pertinent to discuss Duffus and Dearden's (1990) wildlife tourism framework in light of these recent studies.
Duffus and Dearden Wildlife Tourism TheoryDuffus and Dearden (1990) were the first to propose a conceptual framework for understanding the complexities of non-consumptive wildlife tourism (Figure 1). They brought together research from a range of different disciplines, including biology, recreation, tourism, animal behaviour, and wildlife management to create their model. Their work was conceived at a time when there was a transition in wildlife tourism management, from perspectives that focused on bag limits, to a multi-disciplinary approach attempting to understand and manage the complexities of wildlife tourism. Their framework identifies three major dimensions of wildlife tourism interaction, namely, the wildlife tourist; the focal species and its habitat; and the historical relationships between them. From this platform they then discuss the relationships between these components of wildlife tourism.
Figure 1: Duffus and Dearden's wildlife tourism frameworkSource: (Duffus and Dearden 1990) Duffus and Dearden (1990) state that the popularity of a species for a tourism focus is largely dictated by the historical relationship between humans and that particular species. They contend that this demand for the physical or experiential consumption of a particular species is a direct result of prior human impact on the species and its environment. That is, tourists are drawn to species that are rare or uncommon, which is often a result of increased past or present negative anthropogenic pressures. On the other hand, the opposite is true for animals 4 that are regularly or readily seen, such as domestic pets and agr...