Manajemen Marketing Jasa Pendidikan Di Era Digital

Sugeng, Sugeng Lubar Prastowo

doi:10.21009/jmp.v13i1.28335

Cited by 6 publications

(11 citation statements)

References 4 publications

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“…Sistem penyampaian jasa (service delivery system) merupakan salah satu bagian yang berkaitan dari sistem jasa total dimana dalam hal ini pengolahan dari unsur-unsur jasa berpindah tempat serta hasil produknya dilimpahkan kepada pelanggan. Sistem ini tidak hanya mencakup bagian yang tampak dari sudut sistem operasi jasa namun juga meliputi hubungan kepada pelanggan (Sugeng, 2022).…”

Section: Pendahuluanunclassified

Implementasi Sistem Penyampaian Jasa Pendidikan di SMKN 1 Cijulang

Indah Sari,

Apandi,

Sugiarti

et al. 2023

staf

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The educational service delivery system is part one of marketing management. Marketing management for educational institutions, especially madrasas, is needed in line with the increasingly competitive competition between schools. Marketing is needed by educational institutions in building a positive image. If the institution has a good view in the eyes of the community, it is likely that it will be easier to overcome competition. The purpose of this research is to describe the description of the implementation of the education service delivery system. This research is a qualitative research, with data collection methods, namely: observation, interviews, documentation. The results of the study show that the service delivery system or education marketing carried out by SMKN 1Cijulang is by using internal marketing, external marketing and interactive marketing.

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Section: Pendahuluanunclassified

Implementasi Sistem Penyampaian Jasa Pendidikan di SMKN 1 Cijulang

Indah Sari,

Apandi,

Sugiarti

et al. 2023

staf

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“…Tren dan permintaan dalam pendidikan dapat berubah dari waktu ke waktu. Misalnya permintaan untuk program pendidikan online atau program pendidikan yang focus pada teknologi mungkin akan meningkat (Sugeng, 2022) . Institusi pendidikan perlu mengikuti tren ini dan menyesuaikan penawaran mereka supaya tetap relevan dengan kebutuhan pasar.…”

Section: Pendahuluanunclassified

Strategi Pemasaran Melalui Konten Media Sosial MIM PK Wirogunan

Isa,

Aflit Nuryulia Praswati,

Evi Kurnia Sari

et al. 2023

psikonomi

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Pemasaran pendidikan merupakan proses mempromosikan institusi Pendidikan atau program pendidikan tertentu kepada calon siswa, mahasiswa, orang tua, atau pemangku kepentingan lainnya. Pemasaran Pendidikan memiliki peran penting dalam meningkatkan kesadaran, menarik minat, dan menghasilkan pendaftaran siswa yang memadai. Pemasaran menjadi suatu yang mutlak harus dilaksanakan oleh sekolah, selain ditujukan untuk memperkenalkan, fungsi pemasaran di lembaga Pendidikan untuk membentuk citra baik terhadap lembaga menarik sejumlah calon siswa untuk itu, sekolah dituntut untuk melakukan strategi dalam hal pemasaran sekolah guna mempertahankan dan meningkatkan kuantitas siswa. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini yaitu pelatihan digital marketing melalui media social dalam bentuk konten promosi berupa pembuatan desain pamphlet sosialisasi profil sekolah, konten profil sekolah, konten video kompilasi kegiatan sekolah, konten video promosi sekolah dan pembuatan pamphlet PPDB (Pendaftaran Peserta Didik Baru) yang akan dibagikan melalui beberapa akun media social. Semua konten ini sudah selesai disusun dan sudah dibagikan pada akun media social MIM Wirogunan.

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“…Marketing is becoming a must, including in the education sector (Nurbawani, 2021). Marketing in the education sector in the form of educational service marketing is a strategy used by an educational institution to display a good image of an educational institution with the aim of obtaining inputs that meet the targets or objectives of educational institutions (Sugeng, 2022). Similar things have also been discussed in various writings.…”

Section: Introductionmentioning

confidence: 99%

“…Similar things have also been discussed in various writings. Among them are Prastowo and Manunggal; 2022, which states that the marketing of educational services needs to be done because the public needs to know the quality of education through an educational service marketing strategy and this should not be something taboo to do, even though there are still negative perspectives from the public regarding the marketing of educational services (Sugeng, 2022). Based on Khasanah's 2015 research, the marketing of educational services is not profit-seeking or commercial, but the main goal is how to make schools have target students in accordance with the quota determined by the school (Khasanah, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…Social media was chosen by the Department of Elementary School Teacher Education of Musamus University as a medium for digitizing educational service marketing programs, because it has several advantages including the following: Social media helps everyone to connect with friends, family, relatives, co-workers and people around the world (Sugeng, 2022). In addition, it allows fast and direct exchange of messages even between individuals located in distant geographical locations.…”

Section: Introductionmentioning

confidence: 99%

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Digitalization of Educational Services Marketing Program on the Primary School Teacher of Musamus University

Patawaran,

Purwanty,

Nirtha

et al. 2024

IJBLE

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This study aims to analyze the digitalization of Musamus University's educational services marketing program. This study used an analysis model by Miles and Huberman consisting of data reduction, data presentation and taking conclusion. The approach used in this study is a qualitative approach. The subject of the study is the primary school teacher education department of Musamus University. Data collection techniques use interview techniques, document studies and literature reviews. The results of this study show that by digitalization the marketing program of the Department of Primary Teacher and Education of Musamus University has shown that the Department innovates to advance the department. Therefore, the digitalization of Musamus University's educational services marketing program help the department to improve the quality and good reputation to the society because the department not only use the manual strategy but also use the innovative strategy by using the digitalization. Eventhough in this research did not measure the effectiveness of this digitalization.

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Manajemen Marketing Jasa Pendidikan Di Era Digital

Cited by 6 publications

References 4 publications

Implementasi Sistem Penyampaian Jasa Pendidikan di SMKN 1 Cijulang

Implementasi Sistem Penyampaian Jasa Pendidikan di SMKN 1 Cijulang

Strategi Pemasaran Melalui Konten Media Sosial MIM PK Wirogunan

Digitalization of Educational Services Marketing Program on the Primary School Teacher of Musamus University

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