“…Murdoch's Sydney rival, Frank Packer, was denounced by Gorton as a manipulative and reactionary proprietor, while sales of the Sunday Australian soared. News Limited subsequently placed its peak circulation at 450,000 [52] although Souter, the Fairfax newspaper historian, estimates that sales rose only as high as 353,000 in late 1971 [53]. Evan Williams, Rothwell's deputy and leader writer for the Sunday Australian, recalled that Gorton's 'I Did It My Way' series doubled the paper's circulation overnight but that it soon 'dropped back to where we were' at around 350,000 [54].…”