Mansplaining and Sexist Practices in Cable and Multiplatform Sports Journalistic Programs of Infotainment in Peru

Abstract

Sports journalistic programs of infotainment have become highly relevant in recent years. However, the visibility of women journalists in this type of programs is minimal compared to their male colleagues and is often a decorative presence. This article highlight the sexist practices in the intrinsic narrative of Peruvian sports journalistic programs establishing differences between the programs that are broadcast by cable and the programs that are broadcast simultaneously in multiplatform mode over cable, radio, Youtube and Facebook. Through a methodological study with a qualitative approach, a content analysis guide was applied to eight episodes of Exitosa Deportes, Fox Sports Radio Peru, De fútbol se habla así and Equipo F. As a result, the heteronormative profile of the women journalists involved and their invisibilized role based on their actions and participation within the different sections of the program were identified in both kind of programs. Nevertheless, the main result of this research was that sports journalistic programs on Internet produce an environment conducive to mansplaining more regularly than on cable television where there are more rules that do not allow or in any case make up the way in which gender stereotypes are perpetuate on professional profile of women journalists. Also, multiplatform programs promote an inequal environment where mansplaining is constantly generated delegitimizing women knowledge of sports issues. We conclude that this type of infotainment content continues to minimizing women presence in media and social media spaces. Therefore, this study contributes to the existing literature in communication and media studies with a gender perspective and gender stereotypes in digital sports journalism.