2024
DOI: 10.1051/ro/2024032
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Manufacturer’s cooperation strategies of closed-loop supply chain considering recycling advertising

Yanting Huang,
Ni Peng

Abstract: Online recycling shows great potential to significantly boost recoverable quantity and attract advertising investment. This study focuses on exploring how retail and recycling advertising affects the manufacturer’s cooperation strategy in a closed-loop supply chain (CLSC). The CLSC model consisting of a manufacturer, an online recycling platform with recycling advertising, and a retailer with retail advertising considers four cooperation strategies by a manufacturer: no cooperation, cooperation with only the r… Show more

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