PurposeThis study explores the influencing factors on organizational efficiency of the smart logistics ecological chain, and designs the corresponding theoretical framework to guide the practice of enterprisesDesign/methodology/approachA multi-case study method is adopted in this study. It includes four companies A, B, C and D in China as the case study objects, collects data through enterprise survey and uses the combination of open coding and spindle coding to process the data. By testing the reliability and validity, the theoretical framework is summarized.FindingsFirst, organizational efficiency in smart logistics ecological chains is directly related to their service and technology innovation capability. Second, symbiotic relationships, information sharing and customer demand affect the efficiency of smart logistics multi-case ecological chains by influencing their service capacity; their technological innovation capability regulates the mechanism of influence. Third, technological innovation in smart logistics ecological chains positively impacts their service capabilities. Improving technological innovation capability can enhance logistics service capabilities.Originality/valueAccording to the characteristics of smart logistics, the theoretical framework about organizational efficiency of smart logistics ecological chain is constructed, which fills the research gap and can provide interesting perspectives for the future research related to the smart logistics ecological chain. At the same time, the findings can also help enterprises to better build the smart logistics ecological chain in practice.