Manufacturing Strategy in Gerabah Business

Abstract

The purpose of this study is to build a sustained competitive advantage for the gerabah business through the development of a manufacturing strategy. The specific target of this study is to analyze the application of manufacturing strategies as a competitive weapon in the gerabah business. The design of this study is quantitative descriptive. The population of this research is gerabah business in Takalar Regency. The final sample is 149 businesses. The sample unit is a gerabah business located in Pattallassang District, Takalar Regency with a total of 149 businesses. Respondents are business owners. Data collection through surveys using questionnaires. Data analysis used in this study is descriptive statistics. The findings of the study indicate that the application of a fairly good manufacturing strategy in production activities is able to encourage the ability of the gerabah business to compete. Quality strategy priorities, shipping strategies, flexibility strategies, and cost strategies provide an important role in the implementation of manufacturing strategies. Priority quality strategies are considered the most important in the implementation of manufacturing strategies based on respondents' ratings.