Diverse motivations for preserving nature both inspire and hinder its conservation. Optimal conservation strategies may differ radically depending on the objective. For example, creating nature reserves may prevent extinctions through protecting severely threatened species, whereas incentivizing farmland hedgerows may benefit people through bolstering pest-eating or pollinating species. Winwin interventions that satisfy multiple objectives are alluring, but can also be elusive. To achieve better outcomes, we developed and implemented a practical typology of nature conservation framed around seven common conservation objectives. Using an intensively studied bird assemblage in southern Costa Rica as a case study, we applied the typology in the context of biodiversity's most pervasive threat: habitat conversion. We found that rural habitats in a varied tropical landscape, comprising small farms, villages, forest fragments, and forest reserves, provided biodiversity-driven processes that benefit people, such as pollination, seed dispersal, and pest consumption. However, species valued for their rarity, endemism, and evolutionary distinctness declined in farmland. Conserving tropical forest on farmland increased species that international tourists value, but not species discussed in Costa Rican newspapers. Despite these observed trade-offs, our analyses also revealed promising synergies. For example, we found that maintaining forest cover surrounding farms in our study region would likely enhance most conservation objectives at minimal expense to others. Overall, our typology provides a framework for resolving the competing objectives of modern conservation.agriculture | bird | conservation | ecosystem services | multifunctionality F or at least the last century (1, 2), there has been fierce debate over whether nature should be conserved primarily to benefit people or for its own sake. Recently, conservation scientists and practitioners have called for the adoption of a more holistic and inclusive conservation ethic that accepts diverse motivations for conservation (3). In practice, however, limited funding and resources precipitate conflict between individuals and institutions with different motivations for conserving nature. Such conflicts often arise because the best intervention for achieving a chosen conservation objective may fail to achieve another. For example, the influential "biodiversity hotspots" concept directs conservation resources to areas with high rates of habitat loss and high densities of endemic species (4). But hotspots could be delineated using criteria related to virtually any conservation objective. Targeting conservation efforts only on hotspots of extinction or endemism could overlook other species and ecosystems that deliver vital benefits to people (e.g., wetlands that purify water and mitigate floods) (5, 6; but see ref. 7).Because conservationists have disparate and diverse values (8), measuring trade-offs is critical. A typology of conservation objectives could help identify trade-offs...