Mapping the Corporate Blogosphere: Linking Audience, Content, and Management to Blog Visibility

Dennis, Alan R.; Minas, Randall K.; Lockwood, Nicholas

doi:10.17705/1jais.00425

Cited by 19 publications

(13 citation statements)

References 39 publications

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“…The later studies (2015)(2016), however, became more focussed on studying social commerce across networking sites such as Facebook, MySpace, and YouTube (e.g., Sung et al 2016). Ten studies were interested in online communities and blogging (see Singh et al 2014;Dennis et al 2016). These were mostly interested in blogger behaviours, reader retention, online content, contributing capacity, and blog visibility (2011)(2012)(2013)(2014)(2015)(2016).…”

Section: Evolution Of Social Media Research In the Is Literaturementioning

confidence: 99%

“…Zhang and Wang (2012) use economic and social role theories in a Wikipedia context to show that in a collaborative network, the editor determines the total contribution towards collaborative work. Dennis et al (2016) create a theoretical framework for corporate blogs and analyse Fortune 500 companies to find that a blog's target audience and the alignment of blog content and its management significantly impact the visibility of that blog. Most of the studies under this theme focus on analyzing data on blogs.…”

Section: Social Media and Participation In Online Communitiesmentioning

confidence: 99%

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Advances in Social Media Research: Past, Present and Future

et al. 2017

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Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User generated content encourages inquiry and decision-making. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of various fields, including information systems. There exists no comprehensive review that integrates and synthesises the findings of literature on social media. This study discusses the findings of 132 papers (in selected IS journals) on social media and social networking published between 1997 and 2017. Most papers reviewed here examine the behavioural side of social media, investigate the aspect of reviews and recommendations, and study its integration for organizational purposes. Furthermore, many studies have investigated the viability of online communities/social media as a marketing medium, while others have explored various aspects of social media, including the risks associated with its use, the value that it creates, and the negative stigma attached to it within workplaces. The use of social media for information sharing during critical events as well as for seeking and/ or rendering help has also been investigated in prior research. Other contexts include political and public administration, and the comparison between traditional and social media. Overall, our study identifies multiple emergent themes in the existing corpus, thereby furthering our understanding of advances in social media research. The integrated view of the extant literature that our study presents can help avoid duplication by future researchers, whilst offering fruitful lines of enquiry to help shape research for this emerging field.

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Section: Evolution Of Social Media Research In the Is Literaturementioning

confidence: 99%

Section: Social Media and Participation In Online Communitiesmentioning

confidence: 99%

Advances in Social Media Research: Past, Present and Future

et al. 2017

View full text Add to dashboard Cite

show abstract

“…Zhang and Wang (2012) use economic and social role theory in the context of Wikipedia to show that in collaborative networks, editors determine the total contribution to collaborative work. Dennis et al (2016) developed a theoretical framework for corporate blogs and analyzed Fortune 500 companies to find that the target audience of the blog and the alignment of the blog's content and management significantly influenced the blog's visibility. Most of the studies under this theme focus on data analysis on blogs.…”

Section: ) Social Media and Participation In Online Communitiesmentioning

confidence: 99%

Gender Relations through New Media in Exploring Women Ideas Professional Mother Community

Febrina

Nurhaeni

Satyawan

2020

IJMMU

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This study stems from a concern about the desires and enthusiasm of Indonesian women, especially mothers who are full of dynamics undergoing their daily roles in the household and other public spaces. The Institute of Professional Mothers is here to accompany mothers who take part in the domestic and public sphere, to be able to learn together, grow together, and strengthen each other in the process of educating children and managing their families. Mother's role greatly influences the growth of family civilization. One key that a mother must have in carrying out her role is a "professional" attitude. One definition of the word "professional" is that it requires special intelligence to carry it out.

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“…Dobele et al [9] examined how a company utilizes its blog to generate and enhance online word-of-mouth diffusion; and indicated a blogs' popularity could be guided by share of voice, measured by the number of comments posted and responded to, and the number of blogs linking to a website. Dennis et al [10] developed a framework for corporate blogs that examines how blogs' content and management fit with their target audience can have impacts on blog visibility which is measured by the number of inlinks point to the blog from an external domain.…”

Section: Blog Success Modelmentioning

confidence: 99%

A Hybrid Swarm Intelligence Approach for Blog Success Prediction

Hsu¹,

Wu²,

Chiu³

2019

IJCIS

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A B S T R A C TSuccessful blogs receive high ratings and generate marketing value. What factors contribute to the success of a blog and how to predict its success level are questions worth discussing. A hybrid swam intelligence approach is proposed in this study to predict blog success level. First, this study develops a research model of blog success with six factors from content, technology, and social views of point, which include currentness, design, reliability, security, interaction, and connectivity. A questionnaire is designed based on the blog success model. Two hundred ten valid samples are collected from Internet users with experience in using or creating blogs. A hybrid approach combining particle swarm optimization (PSO) and self-organizing map (SOM) is proposed to predict blog success level. The results of 10-fold validation are examined to compare the hybrid PSO-SOM approach with the results from three classifiers: C5.0, classification and regression trees (CARTs), and support vector machine (SVM). For blog success prediction, the results indicate the PSO-SOM approach demonstrates higher accuracy among these methods.

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Mapping the Corporate Blogosphere: Linking Audience, Content, and Management to Blog Visibility

Cited by 19 publications

References 39 publications

Advances in Social Media Research: Past, Present and Future

Advances in Social Media Research: Past, Present and Future

Gender Relations through New Media in Exploring Women Ideas Professional Mother Community

A Hybrid Swarm Intelligence Approach for Blog Success Prediction

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