Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

Abstract

Your article is protected by copyright and all rights are held exclusively by International Society for Third-Sector Research. This eoffprint is for personal use only and shall not be self-archived in electronic repositories. If you wish to self-archive your article, please use the accepted manuscript version for posting on your own website. You may further deposit the accepted manuscript version in any repository, provided it is only made publicly available 12 months after official publication or later and provided acknowledgement is given to the original source of publication and a link is inserted to the published article on Springer's website. The link must be accompanied by the following text: "The final publication is available at link.springer.com".

The Influence of Signals on Donation Crowdfunding Campaign Success during COVID-19 Crisis

“…Our study complements existing research on DbC’s success determinants before the pandemic crisis. As the number of DbC studies increase [ 9 , 10 , 18 , 19 , 20 , 21 ], it is vital to have better conceptual models through which scholars can interpret and provide definite success factors. This study proposed a model and explained some contextual similarities and differences that negate the generic factors for successful crowdfunding campaigns to create better DbC campaigns strategies to induce potential donors to donate, especially during a health crisis.…”

“…Third, most preliminary literature applied qualitative research studies [ 2 , 10 ]. Further, and naturally, many interesting questions remain unanswered even though a number of people are using crowdfunding platforms to draw awareness to their illness stories and medical costs.…”

“…Concerning DbC, campaigns (e.g., arising from accidents, crises, disabilities, memorials, and illnesses) are initiated by family, relatives, or friends on the recipient’s behalf to support a humanitarian cause [ 2 ]. The reward of DbC for donors is more of an emotional or self-actualization nature such as feeling good, a sense of satisfaction, alleviation from guilt, pro-social, warm glow, or public acknowledgment about helping others in need in times of difficulty [ 9 , 10 ]. It is complicated for potential donors to evaluate the DbC campaigns’ quality over non-charitable campaigns because it is a voluntary act where donors do not expect any monetary or tangible return benefits or pay-off [ 11 ].…”

“…In addition, there is little research on the signaling strategies of DbC campaigns during a natural disaster. Most previous studies about DbC campaigns are done before the COVID-19 pandemic [ 9 , 10 , 18 , 19 , 20 , 21 ].…”

Postmodern Vision on COVID-19 Outbreak: A Risk Society Experience in Surakarta

“…Crowdfunding is arguably effective in drawing public attention to collectively assist the at-risk groups [10], in particular through social media and the Internet [11]. In the same way, social volunteers who are able to reach the lower-class [12] by campaigning for a healthy lifestyle amid outbreaks [13], because the wealth accumulates in the upper class while the risk precisely accumulates in the lower class. The research question in this paper is therefore to explore the motivation of crowdfunding and voluntary movements in Surakarta that highlight doctors and health workers.…”