Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis

Abstract

The aim of this article is to analyse the existing literature on social media engagement using bibliometric techniques to examine its evolution since its introduction in the business, management and accounting domains. This study comprises the following techniques based on a bibliometric analysis of 305 research papers extracted from Elsevier’s Scopus from 2011 to February 2021: citation analysis, co-citation analysis, co-occurrence of author keywords. The analysis highlights the essence of research in the field of social media engagement over the last 10 years. Social media engagement based on content, different platforms and various industries emerges as prominent themes in the extant literature. Further, the analysis identifies the most influential authors and journals, pertaining to the field of social media engagement. Lastly, directions for future research have been explained. Journal of Business Research has been a significant contributor to this concept among various other journals. This research will help practitioners obtain a deep understanding of the concept of social media engagement, which they can then use as a strategy to engage with customers.

Mapping Media Framing and Politics: A Bibliometric Analysis Across the Globe

“…This approach enables a methodical examination of literature, where theme structures are identified, research trends are mapped, and growth in publications, citation analysis, international collaboration, and emerging topics are highlighted (Župič & Čater, 2014;Zyoud et al, 2018). For the past recent years, bibliometric analysis has been used in the field of media framing to study several aspects, including social media research in hospitality and tourism, social media engagement, and social media security (Nusair, 2020;Kaur et al, 2022;Chhtrapati et al, 2023). The purpose of this tool is to allow researchers to conduct a thorough examination of existing literature, identify key discoveries, and propose areas for future research (Ellili, 2022).…”

“…By analysing publication trends, prominent authors, and international collaborations, researchers can better understand the dissemination of knowledge and the global reach of research in this domain (Zyoud et al, 2018). Additionally, a bibliometric review can help in identifying gaps in the existing literature, highlighting areas that require further exploration and contributing to the development of new research agendas (Kaur et al, 2022).…”

Perspectives: Revisited 2022-4

“…Looking even more broadly, Kaur and others in FIB Business Review performed a comprehensive bibliometric analysis of the literature on social media engagement (Kaur et al, 2022). Their goal was to investigate the growth of social media publications and identify the most well-known articles, journals, and authors, as well as the intellectual structure of the literature, and the most commonly used keywords and emerging research themes.…”