Mapping the landscape of avatar marketing: a bibliometric analysis of trends and future directions

Kusumawati, Andriani; Sartika,; Rahimah, Anni; Abdillah, Yusri

doi:10.1080/23311975.2024.2427428

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2427428

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Mapping the landscape of avatar marketing: a bibliometric analysis of trends and future directions

Andriani Kusumawati,

Sartika,

Anni Rahimah

et al.

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Mapping the landscape of avatar marketing: a bibliometric analysis of trends and future directions

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References 97 publications

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