Mapping the Landscape of the Business Model and Open Innovation Scientific Field to Set Proposals for Directions of Future Research

Abstract

In recent years increasing attention has been paid to theory building and empirical research that explore the links between the business model and open innovation (BM&OI). Nevertheless, studies presenting the results of bibliometric analyses merging these two terms are still scarce. Therefore, the main aim of this paper was to present the results of a comprehensive bibliometric analysis focused on the determination and mapping of the evolving cognitive and social structures in the BM&OI literature to set proposals for directions of future research. Our research was based on the dataset obtained from the Scopus database and made use of the Biblioshiny and the VOSviewer software. Descriptive and network analyses were conducted to demonstrate an overview of the scientific field under consideration. We identified the leading authors, sources, countries and institutions in the BM&OI literature. The most influential publications on the BM&OI and the most cited references by documents covering the BM&OI research were indicated. Based on the thematic evolution and thematic maps, the evolving structures of key sub-fields of the BM&OI research were determined and discussed. Moreover, the major clusters and the specificity of scientific collaboration in the analyzed research domain were identified and described. Our intention was to demonstrate to both scholars and practitioners the wide-ranging landscape of multifaceted research on the BM&OI.

Clarifying the Business Model Construct: A Theory-Driven Review through the Lenses of Ecosystem and Open System

“…Today, a firm's business model evolves within a highly interconnected business landscape, presenting a complex system of interdependent activities transcending firms' boundaries (Amit and Zott 2020;Budler et al 2021;Vatankhah et al 2023). The facilitation of their interdependence, both within the firm and across its larger ecosystem network, has been increasingly augmented by emerging connectivity technologies such as the Internet of Things (IoT) (Leminen et al 2018;Ryszko and Szafraniec 2022). Thus, understanding business models at the ecosystem level is imperative for firms in formulating viable strategies (Leminen et al 2018;Jocevski et al 2020;Thomson et al 2021).…”

“…The establishment of a comprehensive theory addressing the six proposed research themes, based on overcoming the "bottleneck" of construct clarity in this study, represents the construction of a broader and deeper theoretical space that connects multiple dimensions and branches capable of accommodating fragmented insights within and beyond the business model study field. This is particularly relevant in today's business environment, marked by increasing interconnectivity and complex feedback loops across sectors and industries (Leminen et al 2018;Ryszko and Szafraniec 2022).…”

Use of Artificial Intelligence in Terms of Open Innovation Process and Management

“…Furthermore, open innovators who had strong engagement with different groups had a 58% revenue growth rate compared to organizations that only pursue open innovation. Ryszko and Szafraniec [2] present the results of bibliometric analyses merging business models and open innovation. The research identifies practical solutions to digital transformation, including those based on artificial intelligence, as one area that demands further progressive research.…”

Configurational Analysis of Inbound and Outbound Innovation Impact on Competitive Advantage in the SMEs of the Portuguese Hospitality Sector

“…Mainstream literature suggests that the actual influence of OI on firm performance depends on how the business model is developed [26]. Usually, there is a link between OI and the flexibility and dynamism of the strategy stated by managers, and the dynamism of the environment in which the firm operates [27].…”