Mapping tourist hot spots in African cities based on Instagram images

Abstract

Knowing in which areas tourists concentrate is fundamental for managing its effects. However, to date, research in this subject has mainly been carried out only in European and North American cities. The current article, in contrast, focuses on six African cities. We have analysed the spatial concentration of the images captured by Instagram users to identify the most visited locations. The results obtained show how there is a strong spatial concentration of images in African cities, little territorial continuity between the spaces visited, and a predominance of private attractions. These are important differences with respect to what has been described in the literature in other contexts.

Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea

“…High agreement of the respondents in our research with the statements "Positive opinions and comments in social media encourage me to go on holiday" and "I check reviews on places I want to visit on social media" can indicate the occurrence of the phenomenon mentioned by [77]. It should also be noted that the high agreement with the indicated statements is in line with [76,78] conclusions concerning the role of SM in destination branding. While discussing the results shown in Figure 4, it should be added that such a large role of SM in travel planning is conducive to the creation of applications supporting education in the field of history and culture of a given tourist destination.…”

“…This is especially important during restart tourism [10] when it will be necessary to reduce the concentration of tourists in one area. Social media can be used for analysing the spatial concentration of the images captured by Instagram users to identify the most visited locations as shown in [78].…”

“…Conducting research in focus groups is also considered. A weakness of the research is also its implementation in one country, which is why international research is planned to enable the identification of cultural factors, presented in [78,86], influencing the behaviour of representatives of particular generations.…”