Let ★ be any sequential product on the Hilbert space effect algebra ℰ() with dim ≥ 2 and Φ : ℰ() → ℰ() be a bijective map. We show that if Φ satisfies that Φ(★) = Φ() ★ Φ() for , ∈ ℰ(), then there is an either unitary or anti-unitary operator such that Φ() = † for every ∈ ℰ(). Let : [0, 1] → { | ∈ ℂ, | | = 0 or 1} be a Borel function satisfying (0) = 0, (1) = 1 and define a binary operation ⋄ on ℰ() by ⋄ = 1/2 () () † 1/2 , where † denotes the conjugate of the operator. We also show that a bijective map Φ : ℰ() → ℰ() satisfies that Φ(⋄) = Φ() ⋄ Φ() for , ∈ ℰ() if and only if there is an either unitary or anti-unitary operator such that Φ() = † for every ∈ ℰ().