“…2 I use inventory and capacity interchangeably to describe a firm's output decision when it must choose its output before its demand is known. 3 Price rigidities alone introduce the possibility of industry wide stockouts (see Prescott, 1976, Eden, 1990, Deneckere, Marvel, and Peck, 1996, and Dana, 1994, but costly search causes consumers to care about individual firms' stockout rates. 4 See also Bryant (1980) and Gould (1978).…”