2012
DOI: 10.1365/s35173-012-0273-7
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Markenführung auf Augenhöhe

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“…Thus, variables X and Y are said to be positively correlated if high values of X are associated with high values of Y, and low values of X are associated with low values of Y. In contrast, if high values of X are associated with low values of Y, and vice versa, the variables are negatively correlated [ 21 ]. Correlation coefficients range from −1 (for a negative correlation) to +1 (for a positive correlation)—correlations close to 0 indicate the absence of a linear correlation between two variables [ 22 ].…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…Thus, variables X and Y are said to be positively correlated if high values of X are associated with high values of Y, and low values of X are associated with low values of Y. In contrast, if high values of X are associated with low values of Y, and vice versa, the variables are negatively correlated [ 21 ]. Correlation coefficients range from −1 (for a negative correlation) to +1 (for a positive correlation)—correlations close to 0 indicate the absence of a linear correlation between two variables [ 22 ].…”
Section: Methodsmentioning
confidence: 99%
“…As a general rule, linear correlation studies precede the generation of linear regression models, after the confirmation of a correlation between variables. The difference is that while correlation measures the strength of an association between two variables, regression quantifies the nature of the relationship [ 21 ]. Therefore, it is useful to calculate a correlation matrix showing all the variables in rows and columns, in which the intersection values quantify the correlation between them.…”
Section: Methodsmentioning
confidence: 99%