Market bifurcations in board sports: How consumers shape markets through boundary work

Ruiz, Carlos Díaz; Makkar, Marian

doi:10.1016/j.jbusres.2020.08.039

Cited by 34 publications

(16 citation statements)

References 52 publications

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“…assemblage bifurcations). Likewise, Diaz Ruiz and Makkar (2021) use the term “market bifurcations” to show how the innovative consumption activities of consumers of the board sports catalysed the advent of four new markets, namely, surfing, kiteboarding, standup paddleboarding and windsurfing.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Zaky

Mohamed

Saxena

2022

EJM

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Purpose This study aims to conceptualise the panic buying behaviour of consumers in the UK during the novel COVID-19 crisis, using the assemblage approach as it is non-deterministic and relational and affords new ways of understanding the phenomenon. Design/methodology/approach The study undertakes a digital ethnography approach and content analysis of Twitter data. A total of 6,803 valid tweets were collected over the period when panic buying was at its peak at the beginning of the first lockdown in March 2020. Findings The panic buying phase was a radical departure from the existing linguistic, discursive, symbolic and semiotic structures that define routine consumer behaviour. The authors suggest that the panic buying behaviour is best understood as a constant state of becoming, whereby stockpiling, food waste and a surge in cooking at home emerged as significant contributors to positive consumer sentiments. Research limitations/implications The authors offer unique insights into the phenomenon of panic buying by considering DeLanda’s assemblage theory. This work will inform future research associated with new social meanings of products, particularly those that may have been (re)shaped during the COVID-19 crisis. Practical implications The study offers insights for practitioners and retailers to lessen the intensity of consumers’ panic buying behaviour in anticipation of a crisis and for successful crisis management. Originality/value Panic buying took on a somewhat carnivalesque hue as consumers transitioned to what we consider to be atypical modes of purchasing that remain under-theorised in marketing. Using the conceptual lenses of assemblage, the authors map bifurcations that the panic buyers’ assemblages articulated via material and immaterial bodies.

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Section: Conceptual Frameworkmentioning

confidence: 99%

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Zaky

Mohamed

Saxena

2022

EJM

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“…Furthermore, market-shaping actors attempt to further cement and raise awareness of the envisioned market by disseminating market stories and narratives through, for example, scientific papers, media reports, books or websites (Harrison & Kjellberg, 2010;Humphreys & Carpenter, 2018;Maciel & Fischer, 2020). In many cases, this is combined with the introduction of new representations and terminology to clearly distinguish the current market from the envisioned market (Rosa et al, 1999;Baker et al, 2019;Diaz Ruiz & Makkar, 2021). These activities are often summarized as educational activities (Humphreys & Carpenter, 2018;Nenonen et al, 2019b;Purtik & Arenas, 2019) or market priming (O'Connor & Rice, 2013) and are aimed at developing a clear market identity for the envisioned market (Breidbach & Tana, 2021;Canales, 2016;Santos & Eisenhardt, 2009;Weber et al, 2008).…”

Section: Creating a Market Identitymentioning

confidence: 99%

“…Thus, this set of extracted activities is similar to processes in institutional work (Lawrence et al, 2011) aimed at institutionalizing change. To materialize and stabilize the desired market change, market-shaping actors develop and diffuse new practices (Baker et al, 2019;Candido et al, 2021;Ruiz & Makkar, 2021) as seen for example in the development of recycling practices to shape the polyethylene terephthalate (PET) recycling market in Brazil (Candido et al, 2021). Additionally, market-shaping actors attempt to develop new market norms and rules that support the materialization of the desired changes in the market (Breidbach & Tana, 2021;Geiger & Kjellberg, 2020;Purtik & Arenas, 2019).…”

Section: Influencing Institutionsmentioning

confidence: 99%

“…Additionally, the institutionalization of newly introduced or influenced practices (Canales, 2016;Candido et al, 2021;Ruiz & Makkar, 2021), standards (Elg et al, 2012;Ingenbleek & Reinders, 2013;Ulkuniemi et al, 2015) or regulations, policies and laws (Doganova & Karnøe, 2015;Moors et al, 2018;Maciel & Fischer, 2020) legitimizes the newly shaped market, providing it with further cohesion, which ultimately strengthens its resilience. For example, in the Mexican small and medium enterprise (SME) credit market, market-shaping actors leveraged high-status actors to legitimize the newly developed practices of SME lending, thereby equipping the newly shaped market with institutional power and thus fortifying its raison d'être (Canales, 2016).…”

Section: Increasing Market Resiliencementioning

confidence: 99%

See 1 more Smart Citation

Market-shaping phases—a qualitative meta-analysis and conceptual framework

Flaig

Kindström

Ottosson

2021

AMS Rev

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This study explores the potential existence of reoccurring patterns in market-shaping processes by employing a qualitative meta-analysis to analyze 79 case studies on market-shaping. Through the evidence-based synthesis of qualitative data, we extract 20 generalized market-shaping activities that inform and form the foundation of a three-phased market-shaping process. This conceptual framework divides the market-shaping process into the phases of infusion, formation and retention. By applying our conceptual framework to the qualitative dataset, we explore the presence of market-shaping phases and provide further insights into the interdependences and dynamics between multiple, simultaneously occurring, market-shaping processes. By providing a structured market-shaping process, we attempt to reduce the overall complexity of the market-shaping phenomenon and facilitate the operationalization of the phenomenon for further market-shaping research. Additionally, our conceptualization provides practitioners with a framework to analyze the market-shaping efforts of other market actors and support the design of their own market-shaping strategies.

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“…Otros estudios potencian las cuerdas para escalar como puntos críticos ambientales en cuanto a su ciclo de vida y posibilidades de optimización (Bradford, Rupf & Stucki, 2021). Las prácticas de cuatro mercados de deportes de tabla: surf, kitesurf, windsurf y paddle surf, generaron variaciones de prácticas de consumo, imponiendo orden y coherencia a los marcos intermedios y canalizando el consumo creativo hacia la formación de mercados (Diaz-Ruiz & Makkar, 2021).…”

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Economía circular: un reto para las instituciones deportivas latinoamericanas (Circular economy: a challenge for latin american sports institutions)

Pérez¹,

Navarro²,

Pereira³

et al. 2021

Retos

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La literatura existente aún no proporciona una orientación suficiente con respecto a la asignación de ciertos recursos al final de su vida útil entre los puntos de reciclaje para maximizar la economía circular y los resultados de sostenibilidad en organizaciones deportivas. Tampoco se evidencian cuáles son los elementos de la economía circular para las organizaciones deportivas latinoamericanas. En tal sentido, el objetivo de esta investigación es concebir un modelo de economía circular para las organizaciones deportivas latinoamericanas. La investigación parte de un análisis teórico y metodológico el cual permite la generación y validación de 21 indicadores, agrupados en seis variables, que se utilizan en el diagnóstico, diseño del modelo y la validación de los resultados. El diagnóstico realizado en cinco países: Cuba, Venezuela, Colombia, Ecuador y Argentina. Entre los principales resultados se obtuvo que el Sistema de gestión en el deporte, no constituye un factor analizado desde la perspectiva de la economía circular en el deporte. La selección de proveedores deportivo no es coherente con el medioambiente y se refleja en el consumo de materiales deportivos, indicador con menor carga factorial. El clúster jerárquico permitió agrupar las variables en dos grupos al que se les denominó Potenciadores y Determinantes de la economía circular, respectivamente. Summary: The existing literature does not yet provide sufficient guidance regarding the allocation of certain end-of-life resources between recycling points to maximize circular economy and sustainability outcomes in sports organizations. Nor is it evident what the elements of the circular economy are for Latin American sports organizations. In this sense, the objective of this research is to conceive a circular economy model for Latin American sports organizations. The research starts from a theoretical and methodological analysis which allows the generation and validation of 21 indicators, grouped into six variables, which are used in the diagnosis, design of the model and the validation of the results. The diagnosis made in five countries: Cuba, Venezuela, Colombia, Ecuador and Argentina. Among the main results, it was obtained that the Management System in sport does not constitute a factor analyzed from the perspective of the circular economy in sport. The selection of sports suppliers is not consistent with the environment and is reflected in the consumption of sports materials, an indicator with a lower factor load. The hierarchical cluster allowed the variables to be grouped into two groups called Enhancers and Determinants of the circular economy, respectively.

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Market bifurcations in board sports: How consumers shape markets through boundary work

Cited by 34 publications

References 52 publications

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Market-shaping phases—a qualitative meta-analysis and conceptual framework

Economía circular: un reto para las instituciones deportivas latinoamericanas (Circular economy: a challenge for latin american sports institutions)

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