Market Orientation, Alliance Orientation, and Business Performance in the Biotechnology Industry

Abstract

The purpose of this study was to test the unexplored relationship between market orientation (MO), alliance orientation (AO), and business performance (PERF) in the medical/healthcare subsector of the Canadian biotechnology industry. The study surveyed Canadian biotechnology executives via mail and web-based questionnaires. It was found that the relationship between MO and PERF was positive and significant and the relationship between AO and PERF was positive and significant. It was also found that the relationship between MO and AO was positive and significant, supporting the existence of a mediation relationship. Specifically, MO’s influence on PERF was found to be fully mediated by AO. This suggests that Canadian medical/healthcare biotechnology companies that were highly market-oriented were also highly alliance-oriented, and highly alliance-oriented companies were top performing companies. This study outlines the apparent sequential relationship between market-oriented behavioural commitments, alliance-oriented activities, and business performance outcomes among Canadian biotechnology companies. Furthermore, it has business development and the commercialization process implications for biotechnology managers.

Expertise, Leadership Style and Communication in Interfunctional Coordination

“…According to Milichovsky (2015), performance is defined as system of monitoring individual corporate processes on way to implement the appropriate changes in organizational culture, systems and processes. Since 1990, hundreds of measurements have been realized, e. g. Narver and Slater (1990), Jaworski and Kohli (1993), Matsuno and Mentzer (1995), Gray et al (1998), Deng and Dart (1999), Akimova (2000), Langerak (2001), Vázquez (2002), Hooley et al (2003), Woodside (2005), Menguc et al (2007), Sousa andLengler (2011), Smirnova et al (2011), Kaňovská and Tomášková (2012), Julian et al (2014), Wilson et al (2014). The reason for higher business performance at companies which implemented market orientation is that these companies keep track with changes in customers' needs and wishes and respond to changes accordingly (Lo et al, 2015).…”

Gaya Kepemimpinan Transformasional, Orientasi Pasar Dan Kualitas Pelayanan Terhadap Kinerja Pdam Tirta Khatulistiwa Pontianak Kalimantan Barat

“…Menurut (Polat dan Mutlu, 2012), Orientasi pasar dipandang sebagai kemampuan perusahaan yang sangat berharga, langka, dan yang tidak dapat dengan mudah ditiru, dengan penekanan menempatkan pelanggan di pusat strategi dan operasi perusahaan. Beberapa hasil penelitian menyatakan bahwa orientasi pasar dapat mempengaruhi kinerja perusahaan (Ahmad, 2011;Eris dan Ozmen, 2012;Wilson, et al, 2014;Shehu dan Mahmood, 2014;Rubina et al, 2016;Zafar et al, 2016), sehingga perusahaan yang berorientasi pasar akan lebih siap dalam memberikan pelayanan yang berkualitas dan bernilai unggul karena dapat menciptakan kepuasan pelanggan dan orientasi pelanggan (Faryabi et al, 2011;Ramayah et al, 2011;Chin et al, 2013), oleh karena itu orientasi pasar berpengaruh positif terhadap kualitas pelayanan (Ramayah et al, 2011;Hojati et al, 2012;Chin et al, 2013, Pahi dan Hamid, 2015.…”

“…Beberapa hasil penelitian menyatakan bahwa orientasi pasar dapat mempengaruhi kinerja perusahaan (Mahmoud et al, 2010;Ahmad, 2011;Chin, 2013;Wilson et al, 2014;Shehu dan Mahmood, 2014).…”

“…Beberapa hasil penelitian menyatakan bahwa gaya kepemimpinan transformasional dapat mempengaruhi orientasi pasar (Theodosiou et al, 2012;Pinho et al, 2014;Chiun et al, 2015). Beberapa hasil penelitian menyatakan bahwa orientasi pasar dapat mempengaruhi kinerja perusahaan (Mahmoud et al, 2010;Ahmad, 2011;Chin, 2013;Wilson et al, 2014;Shehu dan Mahmood, 2014), sehingga perusahaan yang ber-orientasi pasar akan lebih siap dalam memberikan pelayanan yang berkualitas dan bernilai unggul karena dapat menciptakan kepuasan pelanggan dan orientasi pelanggan (Faryabi et al, 2011;Ramayah et al, 2011;Chin et al, 2013). Oleh karena itu orientasi pasar berpengaruh positif terhadap kualitas pelayanan (Ramayah et al, 2011;Hojati et al, 2012;Chin et al, 2013;Pahi dan Hamid, 2015).…”

“…Hasil penelitian ini, sejalan dengan beberapa hasil penelitian yang dilakukan oleh (Mahmoud et al, 2010;Ahmad, 2011;Chin, 2013;Wilson et al, 2014;Shehu dan Mahmood, 2014). Hipotesis 6 : Kualitas pelayanan berpengaruh positif terhadap kinerja PDAM Tirta Khatulistiwa Pontianak.…”