Market Orientation and Value Creation in Improving Business Performance of the Fertilizer Industry in Indonesia

Abstract

Purpose: This research aims at examining the effect of market orientation and value creation on business performance of the fertilizer industry in Indonesia.Approach/Methodology/Design: This research used observation using time horizon with cross section one shot in year 2018. Unit of analysis in this research is organic fertilizer company or inorganic with company's management as the observation unit. The survey was conducted to 35 fertilizer companies in Indonesia. Verification analysis was used to measure quantitative data and hypothesis testing by using PLS (Partial Least Square). Findings: The findings showed that market orientation and value creation had a significant influence in improving business performance in the fertilizer industry in Indonesia. In addition, value creation had a greater role than market orientation in improving business performance.. Practical Implications: The result of this research is expected to give implication for business actor of fertilizer industry in Indonesia as an effort to improve its business performance by increasing value creation supported by increasing market orientation. Originality/Value: The result of this research is expected to give implication for business actor of fertilizer industry in Indonesia as an effort to improve its business performance by increasing value creation supported by increasing market orientation.

Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning

“…Based on RBV, market orientation can be considered as one of the most valuable and important capabilities of the organization, which is very difficult for its competitors and other organization to imitate it (Abidemi et al , 2018). Slater and Narver (1993) and Jaworski and Kohli (1993) conceptualized the market orientation in two views (Lee et al , 2019; Sampaio et al , 2019; Pamoengkas, 2020).…”

Segmentasi Konsumen Pupuk Non-Subsidi Di Provinsi Nusa Tenggara Timur

“…Menciptakan pasar yang sehat menjadi kebutuhan dalam rangka menjaga dan meningkatkan persaingan atau kompetisi antar pelaku usaha pupuk agar tercapainya kesetimbangan harga pupuk yang mengacu pada mekanisme pasar (Susilowati, 2016). Pamoengkas (2020), menjelaskan bahwa dengan adanya kompetisi antar pelaku pasar di sektor industri pupuk akan memberikan banyak pilihan kepada petani untuk mengakses pupuk yang berkualitas. Oleh karena itu dalam meningkatkan daya saing dan busisness performance, maka pelaku pasar di industri pupuk di dorong untuk merumuskan strategi pada orientasi pasar dan penciptaan nilai (market orientation and value creation).…”