“…The first category is based on consumers, which mostly relate with product quality, diversity, product safety, quality of services, innovativeness, alcohol, tobacco, gambling and nuclear power (Preston, O'Bannon, 1997; Mahoney, Roberts, 2007;Moore, 2001, etc.). The second category is based on government, community or military, such as governments, community investment, community relations, community and society, defense/weapons, military contracting ( Brik, Rettab, Mellahi, 2011;Andersen and Dejoy, 2011;Surroca, Tribo, 2005;Fauzi, 2009;Baron, Harjoto and Hoje Jo, 2011,et.). The third category is based on employee, such as employees, human right, labor relations, ability to attract\develop and keep talented people (Fauzi et al 2007;Laan et al 2008;Waddock and Graves, 1997, et.).…”