2019
DOI: 10.1108/sampj-11-2018-0309
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Market orientation, CSR and financial and marketing performance in manufacturing firms in Ghana and Ethiopia

Abstract: Purpose Corporate social responsibility (CSR) often gives a humanistic touch to the marketing activities of firms and even creates the atmosphere that businesses are reliable. Yet, little is known about its interaction effect on the relationship between market orientation (MO) and financial and marketing performance in emerging economies. The present study aims to comparatively examine the interaction effect of CSR on the direct link between MO and financial and marketing performance in manufacturing firms in … Show more

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Cited by 26 publications
(22 citation statements)
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References 70 publications
(130 reference statements)
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“…The MGA approach can clarify whether there are differences in hypothetical relationships among different groups. Previous studies have used the MGA for indicating groups' differences in factors such as marketing [60][61][62], tourism [63][64][65], and technology acceptance [66][67][68]. Comparing the differences between groups can be beneficial from a theoretical and practical perspective and can avoid erroneous conclusions.…”
Section: Discussionmentioning
confidence: 99%
“…The MGA approach can clarify whether there are differences in hypothetical relationships among different groups. Previous studies have used the MGA for indicating groups' differences in factors such as marketing [60][61][62], tourism [63][64][65], and technology acceptance [66][67][68]. Comparing the differences between groups can be beneficial from a theoretical and practical perspective and can avoid erroneous conclusions.…”
Section: Discussionmentioning
confidence: 99%
“…The focal respondents were managers in charge of these investments or, failing that, the firms' managers because their linkage with eco-innovation implementation has been SAMPJ demonstrated by Marín-Vinuesa et al (2018) and by Rivera-Torres et al (2015) who empirically demonstrate the impact of the environmental concerns on internal organization. Thus, managers were considered as adequate to collect information about the investments of companies and their perception because of their knowledge, experience and expertise (Oduro and Haylemariam, 2019).…”
Section: Methodology and Sample Description 31 Sample And Data Collementioning
confidence: 99%
“…Within this context, Cubilla-Montilla et al [48] dealt with the area of corporate reporting and the incorporation of environmental indicators. The global reporting initiative (GRI) and the positive effect of reporting corporate social responsibility (CSR) indicators and their correlation with financial indicators were confirmed in the case of Ghana and Ethiopia by Oduro and Haylemariam [49]. Hou [50] drew attention to this in the example of Taiwanese companies, where he also distinguished between sectors and forms of business, as did Blasi, Caporin and Fontini in the form of Arellano-Bond technology in dynamic panels [51].…”
Section: Literature Reviewmentioning
confidence: 95%