Market Orientation in Food and Agriculture: Summary, Implications, and Research Perspectives

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed; Baadsgaard, Allan

doi:10.1007/978-1-4613-1301-4_12

Cited by 4 publications

(13 citation statements)

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“…Food-internal factor is defined as features possessed by the food itself such as sensory (e.g., flavor, taste, smell, and texture) and perceptual (e.g., color, portion size, nutrition and health value, and quality) properties. Twenty-six models have proposed that the sensory and perceptual features influence the food choice [ 21 , 32 , 34 , 41 , 49 , 50 , 51 , 53 , 54 , 55 , 56 , 57 , 58 , 59 , 60 , 61 , 62 , 63 , 64 , 65 , 66 , 67 , 68 , 69 , 70 , 71 ]. A review paper summarized that visual and odor cues contribute to identifying food in the near environment, guiding food choice and memory for eating, while tastes and textures influence meal size and the development of satiety after consumption [ 72 ].…”

Section: Resultsmentioning

confidence: 99%

“…In our definition, information about the food item (e.g., nutritional labels, health claims, packaging, aesthetics, ethics of production history, brand, and advertisement) is defined as one of the food-external factors. Twenty-eight models have included food-related information as factors influencing the food choice [ 21 , 22 , 24 , 32 , 34 , 49 , 50 , 51 , 53 , 55 , 56 , 57 , 58 , 61 , 62 , 64 , 65 , 70 , 74 , 75 , 76 , 77 , 78 , 79 , 80 , 81 , 82 , 83 ]. In addition to these models, there is a rich body of literature focusing on the effects of food label and food label use on food choice.…”

Section: Resultsmentioning

confidence: 99%

“…Twenty-eight models pointed out that physical environment contributes to the food choice decision [ 23 , 32 , 34 , 41 , 48 , 49 , 51 , 52 , 53 , 55 , 58 , 59 , 61 , 62 , 66 , 70 , 71 , 75 , 76 , 80 , 82 , 87 , 88 , 89 , 90 , 92 , 94 , 102 ]. For the physical environment, studies have indicated that food choices and eating behaviors, as well as risk for obesity, are influenced by the physical availability and accessibility of food products in the workplace, surrounding neighborhood, retail food stores, as well as restaurants [ 100 ].…”

Section: Resultsmentioning

confidence: 99%

“…Psychological components appeared in twenty-nine models [ 21 , 23 , 25 , 34 , 47 , 48 , 49 , 50 , 51 , 52 , 55 , 56 , 57 , 59 , 60 , 62 , 66 , 71 , 74 , 79 , 80 , 83 , 88 , 89 , 91 , 93 , 95 , 98 , 102 ]. According to these models, the majority of studies focused on how emotion is involved in food decision-making.…”

Section: Resultsmentioning

confidence: 99%

“…In addition, Grunert, et al [ 51 ]’s total food quality model distinguishes “before” from “after” purchase evaluations. Cost cues, extrinsic quality cues, intrinsic quality cues, and the perception of these cues all contribute to expected quality (taste, health, convenience, and process), which influence purchase motive fulfillment and intention to buy.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Chen

Antonelli

2020

Foods

283

145

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Understanding individual food choices is critical for transforming the current food system to ensure healthiness of people and sustainability of the planet. Throughout the years, researchers from different fields have proposed conceptual models addressing factors influencing the food choice, recognized as a key leverage to improve planetary and human health. However, a multidisciplinary approach is needed to better understand how different factors are involved and interact with each other in the decision-making process. The present paper reviews and analyzes existing models, providing an intact point-of-view by integrating key elements into a bigger framework. Key determinants of general food choice are identified and categorized, including food-internal factor (sensory and perceptual features), food-external factors (information, social environment, physical environment), personal-state factors (biological features and physiological needs, psychological components, habits and experiences), cognitive factors (knowledge and skills, attitude, liking and preference, anticipated consequences, and personal identity), as well as sociocultural factors (culture, economic variables, political elements). Moreover, possible directions of influence among the factors towards final food choice were discussed. The need of multidisciplinary impulses across research field with the support of empirical data are crucial for understanding factors influencing food choice as well as for enriching existing conceptual models. The framework proposed here would serve as a roadmap for facilitating communications and collaborations between research fields in a structural and systematic way.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Chen

Antonelli

2020

Foods

283

145

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Importance of intrinsic and extrinsic quality food characteristics by different consumer segments

Brečić

Mesić

Cerjak

2017

BFJ

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Purpose The purpose of this paper is to examine intrinsic and extrinsic food quality characteristics and the relative importance placed on these characteristics by different consumer segments. Moreover, relationship between segments of consumers and consumption frequency of differentiated food products (traditional, functional and organic) was analysed. Design/methodology/approach A three-stage stratified random sampling approach was employed and data were collected via 500 face-to-face interviews conducted in respondents’ homes. A version of the Food Choice Questionnaire was used to examine the motives of consumers’ underlying food choices. The collected data were analysed by factor analysis followed by cluster analysis. Findings Four factors were identified: health and sensory characteristics, price and availability, body weight and digestion, and convenience. Resulting clusters were named as: healthy and tasty food lovers, convenient, concerned, and indifferent consumers. Differences were identified between the segments according to consumers’ frequency of consumption of the different types of food products. Practical implications The findings have impact implications for food producers and distributors in developing communication strategies for consumer segments with different attitudes and motives. The findings of this study not only contribute to the organic, traditional, and food with health claim literature, but also help industry, government, and consumer associations fully understand consumer perceptions of intrinsic and extrinsic foods characteristics and enhance consumers’ responses to the different types of food products. Originality/value The study represents one of the first assessments of the importance of food quality characteristics, segmentation, and consumption frequency of traditional, organic, and functional food products in Central and Eastern Europe.

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Estrategias de marketing de marcas globales y locales en economías en desarrollo: un estudio comparativo en el mercado de chocolate de Ecuador

Dopico

Puente

Montero

2021

RGE

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El objetivo de este trabajo es analizar las estrategias de marca internacional en el mercado del chocolate para un país en vías de desarrollo como es el caso de Ecuador. Se destacan dos resultados de interés. En primer lugar, a pesar de tratarse de un país de gran tradición cacaotera, lo cual predispone a una preferencia por productos o marcas locales, Nestlé lidera el mercado del chocolate. Los principales elementos que explican este liderazgo se fundamentan en la implantación de una estrategia híbrida que ha sabido combinar un posicionamiento global para todos los mercados en los que opera con la adaptación de sus programas de marketing al mercado local (Ecuador). En segundo lugar, Nestlé, además de conseguir elreconocimiento de una marca global, conocida y, por tanto, de gran notoriedad, ha sabido adaptarse a una economía en desarrollo a través de la fijación de precios competitivos, una importante actividad promocional, una estrategia de distribución intensiva y una amplia gama que también ofrece nuevos productos para diferentes segmentos como el chocolate blanco con arroz crocante o el chocolate elaborado a partir de cacao fino de Ecuador.

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Market Orientation in Food and Agriculture: Summary, Implications, and Research Perspectives

Cited by 4 publications

References 0 publications

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society

Importance of intrinsic and extrinsic quality food characteristics by different consumer segments

Estrategias de marketing de marcas globales y locales en economías en desarrollo: un estudio comparativo en el mercado de chocolate de Ecuador

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