Marketing Akademicki. Rola Uniwersytetów W Promocji Miast I Regionów 2011
DOI: 10.18778/7525-501-0.10
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Market Orientation: the Impact of Mascomex on the Internationalization of the Galician Economy

Abstract: The university is not an end in itself, but rather a means of improving the society which it serves. A society is made up of multiple institutions, which must to distinguish between students, their families, the businesses that employ them, and of course, the public authorities which, in the case of Spanish public universities, contribute most of the funds necessary for the university’s financial resources. Trying to satisfy the needs and interests of such a diverse audience is undoubtedly one of the main chal… Show more

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